Kayla Itsines Biography, Age, Net Worth, Height, Sweat App & Latest Updates

This comprehensive biography explores Kayla's incredible rise to fame, her personal life with husband Jae Woodroffe and their two children, her groundbreaking fitness programs, and her continued influence in 2025. From her Greek heritage in Adelaide to building a multimillion-dollar fitness empire, discover everything about the woman who changed how millions approach exercise and wellness.

Kayla Itsines Biography

Kayla Itsines is a globally recognized personal trainer, author, and entrepreneur who transformed the fitness industry through her accessible, high-intensity workout programs. Born in Adelaide, Australia, she built a fitness empire that reaches millions of women worldwide through her Bikini Body Guide and the Sweat app.

What sets Kayla apart is her ability to create workout programs that deliver real results without requiring expensive gym memberships or complicated equipment. Her signature 28-minute workouts became a phenomenon, proving that effective fitness training could fit into busy modern lifestyles. She pioneered the use of social media to build fitness communities, creating the hashtag #BBGCommunity, which now has millions of posts showcasing transformation stories.

Kayla's influence extends beyond workout routines. She advocates for sustainable fitness approaches, body positivity, and women's health education. Her programs emphasize strength training and functional fitness rather than extreme dieting or unsustainable practices. This balanced approach resonated with women globally who were tired of restrictive fitness culture and wanted realistic, healthy lifestyle changes.

Today, Kayla continues to innovate in the fitness space while managing her responsibilities as a mother of two. Her Sweat app offers diverse workout programs created by various trainers, expanding beyond her original BBG concept. She remains active on social media, sharing workout tips, healthy recipes, and glimpses into her life in Adelaide, inspiring millions to prioritize their health and wellness.

Like other successful fitness entrepreneurs such as Manny MUA and Michelle Lewin, Kayla has carved a unique niche by focusing on community-driven, accessible fitness programming that empowers women worldwide.

Kayla Itsines Early Life & Education

Childhood & Family Background

Kayla Itsines was born on May 21, 1991 in Adelaide, South Australia. Her father's name is Jim Itsines, and her mother's name is Anna Itsines. Both parents are of Greek descent, and Kayla credits her Greek heritage with instilling strong family values and a work ethic that shaped her entrepreneurial journey.

Growing up in a Greek-Australian household, Kayla was surrounded by tight-knit family relationships and Mediterranean lifestyle principles that emphasized fresh food and active living. Her sister Leah Itsines also followed in fitness footsteps and became a professional trainer, demonstrating the family's shared passion for health and wellness. The Itsines family maintained strong connections to their Greek roots while embracing Australian culture.

During her childhood, Kayla was athletic and participated in various sports, particularly basketball. However, she initially felt intimidated by traditional gym environments and struggled with confidence about fitness training. This early experience of gym anxiety would later influence her approach to creating inclusive, welcoming fitness programs that helped women feel comfortable beginning their fitness journeys regardless of their starting point.

Educational Journey & Fitness Discovery

Kayla's path to fitness wasn't predetermined. As a teenager, she played basketball and remained active through sports, but hadn't considered fitness as a career. A pivotal moment came when a personal trainer encouraged her to consider certification, recognizing her natural ability to motivate and connect with others during team training sessions.

At age 18, Kayla enrolled at the Australian Institute of Fitness where she completed her Master Trainer Certification. This comprehensive program covered exercise science, nutrition basics, client management, and program design. Unlike many fitness professionals who struggle to find their niche, Kayla immediately gravitated toward working with women who wanted sustainable lifestyle changes rather than quick fixes or extreme transformations.

During her training, she noticed that many women felt uncomfortable in traditional gym settings or couldn't afford expensive personal training sessions. This observation planted the seeds for her future BBG program, which would use minimal equipment and could be done anywhere. Her education provided the scientific foundation, but her empathy and understanding of real barriers women faced gave her the insight to create truly accessible fitness solutions.

Kayla Itsines Personal Life

Relationships & Family Journey

Kayla Itsines is currently married to Jae Woodroffe. The couple's relationship became public after Kayla's previous long-term relationship with her business partner, Tobi Pearce, ended in 2020. Kayla and Jae connected, and their relationship blossomed, leading to their marriage in December 2023 in an intimate Australian ceremony surrounded by close family and friends.

Before marrying Jae, Kayla was in a relationship with Tobi Pearce for eight years. They share a daughter, Arna, born in 2019. Despite their romantic relationship ending, Kayla and Tobi maintained a professional partnership and successful co-parenting relationship, demonstrating maturity and commitment to their daughter's well-being. Their ability to transition from partners to co-parents while running a business empire garnered respect from fans worldwide.

With Jae Woodroffe, Kayla welcomed their son Jax, expanding their blended family. She frequently shares glimpses of family life on social media, showing her balancing motherhood with running her fitness empire. Kayla emphasizes the importance of postpartum fitness done safely and at one's own pace, using her platform to normalize the challenges of getting back to exercise after pregnancy while managing the demands of new motherhood.

Lifestyle & Personal Interests

Kayla maintains a balanced lifestyle that reflects her fitness philosophy. She practices what she preaches, following her own workout programs and maintaining consistency rather than obsessive perfection. Her approach to wellness includes regular strength training, adequate rest, and intuitive eating that honors her Greek heritage with Mediterranean-inspired meals featuring fresh vegetables, lean proteins, and healthy fats.

Favorite Food	Greek cuisine, Mediterranean dishes, fresh salads
Favorite Color	Blue
Hobbies	Fitness training, traveling, cooking, spending time with family
Interests	Women's health, digital entrepreneurship, Greek culture
Favorite Destination	Greece, Los Angeles, Australian beaches
Pets	Not publicly disclosed
Morning Routine	Early workout, healthy breakfast, family time

A significant lifestyle choice Kayla made was giving up alcohol in 2011 after her aunt tragically died from alcohol poisoning. This personal loss deeply affected her and reinforced her commitment to health and wellness. She's been open about this decision, using her platform to discuss healthy lifestyle choices without judgment, recognizing that everyone's wellness journey looks different.

Living in Adelaide, Australia, Kayla enjoys the laid-back Australian lifestyle while running a global business. She travels internationally for business events and brand partnerships but always returns to her Adelaide home base. Her Greek heritage remains important to her identity, and she celebrates Greek traditions with her family, incorporating cultural elements into her children's upbringing while building her worldwide fitness community.

Kayla Itsines Career Journey

Career Beginnings & Early Training Work

Kayla Itsines started her career immediately after graduating from the Australian Institute of Fitness at age 18. She began working as a personal trainer at a local gym in Adelaide, quickly building a client base of women who appreciated her encouraging, non-judgmental approach. Unlike many trainers who focused solely on aesthetics, Kayla emphasized feeling strong, building confidence, and creating sustainable habits.

During her early training years, Kayla noticed consistent patterns. Many women wanted to exercise but couldn't afford regular personal training sessions or felt intimidated by gyms. They needed shorter, more efficient workouts that fit into busy schedules juggling careers, families, and other responsibilities. Traditional hour-long gym sessions weren't realistic for most of her potential clients.

Career Debut Information
First Major Launch	Bikini Body Guide ebook (2014)
Program Type	12-week resistance training and HIIT program
Target Audience	Women seeking accessible home workouts
Initial Platform	PDF ebook distributed via social media
Unique Approach	28-minute workouts, minimal equipment, community focus
Business Partner	Tobi Pearce (then-boyfriend)

This observation led to the creation of her signature 28-minute workout format. Kayla developed circuit-style training combining resistance exercises with high-intensity interval training that maximized results in minimal time. She tested these workouts with clients, refining exercises and progression until she created a replicable system that delivered consistent results. Her clients began experiencing significant transformations, not just physically but in confidence and overall well-being.

The BBG Revolution & Global Breakthrough

In 2014, Kayla launched the Bikini Body Guide (BBG) as a digital ebook. Rather than seeking traditional publishing deals or gym partnerships, she leveraged Instagram to share client transformation photos and workout snippets. This grassroots social media strategy proved revolutionary. Women worldwide began purchasing the guide, following the workouts, and posting their results using the hashtag #BBGCommunity.

The BBG community became a phenomenon. Unlike typical fitness programs, where participants felt isolated, BBG created a global sisterhood of women supporting each other through their fitness journeys. The before-and-after photos flooding social media provided social proof that the program worked, creating organic marketing more powerful than any advertising campaign. By 2015, Kayla had millions of Instagram followers and BBG was the most searched diet and fitness term on Google.

Recognizing the program's massive success, Kayla and her then-partner Tobi Pearce co-founded the fitness app Sweat (initially called Sweat with Kayla) in 2015. The app digitized her BBG program, adding features like progress tracking, meal planning, and community forums. Sweat quickly dominated the fitness app market, consistently ranking as the number one grossing health and fitness app. The app's success demonstrated that women were willing to pay for quality fitness content that delivered results and fostered community.

Expanding the Empire & Industry Recognition

Kayla's influence grew exponentially between 2015 and 2020. She expanded beyond BBG, creating additional programs within the Sweat app, including BBG Stronger (advanced resistance training), Post-Pregnancy programs, and eventually bringing other trainers onto the platform to offer diverse workout styles. This expansion transformed Sweat from Kayla's personal brand into a comprehensive fitness platform serving millions of subscribers globally.

In 2016, Time Magazine named Kayla one of the 30 Most Influential People on the Internet, recognizing her revolutionary impact on fitness and social media. Major publications, including Forbes, Bloomberg, and Business Insider, featured her as a successful entrepreneur who built a multimillion-dollar business before age 30. She appeared on Australian and international television programs, wrote books, and became sought after for speaking engagements about entrepreneurship and women's health.

The financial success was staggering. In 2016, Apple named Sweat the top-grossing fitness app. By 2020, the app had generated over $100 million in revenue and had millions of active users across 155 countries. Despite starting with minimal capital and no outside investors, Kayla and Tobi had built one of the most successful fitness technology companies globally through community building and delivering genuine value to customers.

Current Status & 2025 Focus

In 2021, Kayla and Tobi sold a majority stake in Sweat to iFIT Health & Fitness for an undisclosed amount, though estimates suggested it was valued at around $400 million. Kayla remained with the company as a creative director, continuing to develop workout content while reducing her day-to-day operational responsibilities. This transition allowed her to focus on motherhood while maintaining involvement in the business she built.

In 2025, Kayla continues evolving her role in the fitness industry. She regularly updates Sweat app content, creates educational content about women's health, and uses her platform to advocate for sustainable fitness practices. She's become particularly passionate about postpartum fitness, drawing from her experiences as a mother of two and helping women navigate exercise safely after pregnancy. Her influence extends beyond workouts into broader wellness conversations about mental health, work-life balance, and redefining success.

Kayla Itsines Net Worth & Financial Success

Kayla Itsines has achieved extraordinary financial success through her fitness empire. As of 2025, her estimated net worth is $225 million, making her one of the wealthiest fitness entrepreneurs globally. This remarkable wealth accumulation came primarily from building and selling Sweat, one of the most successful fitness apps in history, combined with ongoing revenue from app subscriptions, book sales, and brand partnerships.

Net Worth (2025)	$225 million (approx.)
Primary Income Source	Sweat app ownership and creative director role
Secondary Income	Book royalties, brand sponsorships, speaking engagements
Business Sale Value	$400 million valuation (2021 majority stake sale)
App Revenue Peak	Over $100 million annually before sale
Book Sales	Multiple bestselling fitness and nutrition books
Brand Partnerships	Nike, Adidas, various fitness brands

The bulk of Kayla's wealth came from the 2021 sale of a majority stake in Sweat to iFIT Health & Fitness. While exact sale terms weren't disclosed, industry analysts estimated the company's valuation at approximately $400 million. As co-founder, Kayla's share represented a life-changing exit that secured her financial future while allowing her to continue creative involvement with reduced operational pressure.

Before the sale, Sweat generated impressive revenue. At its peak, the app earned over $100 million annually from subscriptions priced around $20 per month. With millions of subscribers across 155 countries, the app's success came from high retention rates driven by the supportive community and consistently effective workout programs. Unlike many fitness apps that struggle with subscriber churn, Sweat maintained loyal users who stayed subscribed for years, creating predictable recurring revenue.

Revenue Streams & Business Ventures

Beyond the Sweat app, Kayla has diversified income streams. She's published multiple books, including "The Bikini Body 28-Day Healthy Eating & Lifestyle Guide" and "The Bikini Body Motivation & Habits Guide," both of which have become bestsellers. Book royalties continue providing passive income, though they represent a small fraction compared to her app earnings.

Brand partnerships and sponsorships add substantial income. Kayla has collaborated with major athletic brands, including Nike and Adidas, creating exclusive workout content and promoting fitness apparel. Her massive social media following (over 16 million Instagram followers) makes her extremely valuable to brands targeting female fitness consumers. Individual sponsorship deals likely range from hundreds of thousands to millions annually, depending on campaign scope.

Business Assets	Sweat app equity, intellectual property rights, book royalties
Real Estate	Properties in Adelaide, Australia (estimated several million dollars)
Investments	Diversified portfolio including fitness industry investments
Annual Income	Estimated $15-20 million from all sources combined
Passive Income	App royalties, book sales, digital product licenses

Kayla owns properties in Adelaide, though she maintains a relatively private profile about her real estate holdings compared to other celebrities. Her lifestyle reflects success but isn't ostentatiously flashy. She invests in quality rather than excess, focusing on providing for her family, supporting charitable causes, and building long-term financial security rather than displaying wealth through luxury goods or extravagant purchases.

Kayla Itsines Physical Appearance & Fitness Approach

Height	5'5" / 165 cm
Weight	115-125 lbs / 52-57 kg (approx.)
Body Type	Athletic, toned, muscular
Eye Color	Brown
Hair Color	Dark Brown
Skin Tone	Olive (Mediterranean heritage)
Distinctive Features	Defined abs, strong shoulders, athletic build
Fitness Philosophy	Strength training, HIIT, sustainable lifestyle

Kayla Itsines stands at 5 feet 5 inches tall and maintains a healthy weight between 115-125 pounds. Her physique reflects her training philosophy—strong, functional, and athletic rather than extremely thin or overly muscular. She exemplifies the results achievable through her BBG program, showcasing defined abs, toned arms, and powerful legs developed through consistent resistance training and HIIT workouts.

What distinguishes Kayla's approach is her emphasis on strength and capability over appearance alone. She frequently posts workout videos demonstrating impressive exercises, including pull-ups, heavy squats, and challenging plyometric movements. Her fitness content focuses on what bodies can do rather than merely how they look, promoting a healthier relationship with exercise and body image that resonated with millions of women tired of restrictive diet culture.

Her workout routine typically includes four resistance training sessions and two to three cardio sessions weekly, following the structure of her own BBG program. She incorporates rest days, emphasizing the importance of muscle growth and injury prevention. Post-pregnancy, she's been open about adjusting her training intensity, showing followers that fitness journeys aren't linear and that patience and consistency matter more than perfection.

Fashion & Athletic Style

Kayla's fashion sense centers on functional athletic wear that transitions seamlessly from workouts to casual daily activities. She favors high-quality performance fabrics, practical designs, and neutral colors with occasional bright accents. Her signature look includes fitted leggings, supportive sports bras, and minimalist sneakers—attire that's both practical for demonstrating exercises and stylish enough for her social media presence.

She frequently partners with athletic brands including Nike and Adidas, showcasing their latest fitness apparel while maintaining her authentic personal style. Unlike influencers who constantly change aesthetics, Kayla's style remains consistently focused on functionality, comfort, and performance. This consistency reinforces her brand identity as a serious fitness professional rather than a fashion-focused influencer who happens to work out.

Kayla Itsines Awards & Achievements

Kayla Itsines has received significant recognition for her contributions to fitness and entrepreneurship. While she hasn't accumulated traditional entertainment industry awards, her achievements in building a global fitness empire and influencing millions have earned prestigious acknowledgments from major publications and organizations.

Year	Award/Recognition	Organization	Significance
2016	30 Most Influential People on the Internet	Time Magazine	Recognized revolutionary social media impact on fitness
2016	Top Grossing Fitness App	Apple App Store	Sweat app dominated fitness category globally
2018	Forbes Feature	Forbes Magazine	Profiled as successful young entrepreneur under 30
2019	Business Innovation Recognition	Various Australian business publications	Honored for disrupting traditional fitness industry

Major Milestones & Industry Impact

Kayla's most significant achievement is building Sweat into one of the world's most successful fitness apps with millions of subscribers across 155 countries. The app consistently ranked number one in its category, generating over $100 million in annual revenue at its peak. This success demonstrated that digital fitness subscriptions could compete with traditional gyms while offering greater accessibility and community support.

Her BBG program became the most searched diet term on Google in 2015, surpassing established weight loss programs and celebrity fitness fads. This organic search dominance reflected genuine consumer interest driven by word-of-mouth recommendations and visible results shared across social media. The #BBGCommunity hashtag accumulated millions of posts, creating one of the largest fitness communities online.

Beyond commercial success, Kayla influenced how fitness content is created and distributed. She pioneered using Instagram to build fitness communities before it became standard practice. Her model of digital ebooks evolving into subscription apps became a blueprint copied throughout the fitness industry. She demonstrated that authentic engagement, consistent quality content, and community building could create sustainable businesses without traditional gatekeepers or massive marketing budgets.

Her impact on women's fitness culture is particularly noteworthy. She helped normalize strength training for women at a time when many still feared "getting bulky" from lifting weights. Her programs emphasized functional strength, athletic performance, and feeling confident rather than achieving specific aesthetic ideals. This approach contributed to broader cultural shifts in how women approach fitness and body image.

Latest Projects & 2025 Activities

Current Focus & Sweat App Evolution

In 2025, Kayla Itsines continues her role as creative director for the Sweat app, now owned by iFIT Health & Fitness. She regularly develops new workout content, updates existing programs based on user feedback, and collaborates with the growing team of trainers featured on the platform. Her focus has shifted somewhat from being the sole program creator to mentoring other trainers and overseeing overall content quality.

Recent additions to her content include specialized programs for different life stages and fitness levels. She's particularly passionate about postpartum fitness, having created comprehensive programs helping new mothers safely return to exercise after pregnancy. These programs address unique postpartum challenges, including diastasis recti, pelvic floor recovery, and rebuilding core strength—topics often overlooked in mainstream fitness content.

The Sweat app continues expanding with new features and trainers. While Kayla remains the platform's most recognizable figure, the diversification strategy allows subscribers to explore various training styles, including yoga, barre, strength training, and more. This evolution transforms Sweat from Kayla's personal brand into a comprehensive fitness ecosystem serving diverse preferences while maintaining the supportive community culture she established.

Social Media & Community Engagement

Kayla maintains a highly active social media presence with over 16 million Instagram followers. She posts daily workout demonstrations, healthy meal ideas, motivational content, and glimpses into her personal life as a mother and entrepreneur. Her content balances aspirational fitness achievements with relatable moments showing she faces the same struggles as her followers—finding time to exercise with young children, managing energy levels, and maintaining consistency.

She's increased focus on educational content explaining exercise form, nutrition principles, and sustainable lifestyle habits. Rather than just showing workouts, she explains why specific exercises benefit particular goals and how to modify movements for different fitness levels. This educational approach reinforces her expertise while helping followers understand the science behind her methods.

Trending 2025 News Updates

Kayla Itsines Controversies & Challenges

Like many high-profile fitness entrepreneurs, Kayla Itsines has faced challenges and controversies throughout her career. However, she's generally maintained a positive public image by addressing issues transparently and focusing on continuous improvement of her programs and business practices.

In 2015, Kayla and her then-partner Tobi Pearce filed a defamation lawsuit against YouTubers Leanne Ratcliffe and Harley Johnstone over claims made about the BBG program and their relationship. The YouTubers had posted videos alleging that Kayla's program promoted unhealthy eating patterns and questioned the authenticity of transformation photos. The legal action sparked debate about influencer accountability and the fitness industry's marketing practices, though specific case outcomes weren't widely publicized.

Some fitness professionals and nutritionists criticized aspects of the BBG program, particularly earlier versions' nutrition recommendations. Critics argued that calorie guidelines were too restrictive for active women following intense workout protocols. Kayla responded by updating nutrition content, bringing certified nutritionists onto her team, and emphasizing that meal plans were guidelines rather than strict rules. The Sweat app now offers more flexible nutrition approaches focusing on balanced eating rather than strict calorie counting.

Her high-profile relationship with Tobi Pearce and their subsequent 2020 separation generated media attention, particularly because they remained business partners. Some questioned whether their professional relationship could continue successfully post-breakup. However, both handled the situation maturely, maintaining co-parenting responsibilities and business operations without public drama. Their ability to separate personal and professional relationships demonstrated emotional intelligence that ultimately strengthened rather than damaged their public images.

Throughout these challenges, Kayla maintained focus on her core mission of helping women achieve fitness goals through accessible, science-based programs. She's used criticism constructively to improve content, addressed concerns transparently when appropriate, and avoided engaging in public feuds or defensive responses that could escalate situations. Her approach prioritized long-term reputation and genuine value delivery over short-term damage control.

Interesting Facts & Trivia About Kayla Itsines

Here are fascinating and lesser-known facts about Kayla Itsines that showcase her unique personality, journey, and approach to life and fitness:

• Kayla gave up alcohol completely in 2011 after her aunt tragically died from alcohol poisoning, a personal loss that deeply influenced her approach to health and wellness.
• She originally felt intimidated by traditional gyms and almost didn't pursue fitness training, making her eventual success in creating accessible gym alternatives particularly meaningful.
• Her first fitness clients paid around $50 per session, and she never imagined building a multimillion-dollar empire from those humble Adelaide beginnings.
• Kayla is fluent in English and maintains strong connections to the Greek language and culture through her family heritage.
• The BBG program was initially created as printed PDFs that Kayla distributed to clients—the digital revolution came later, based on demand.
• She wakes up around 5:30 AM most mornings to complete workouts before her children wake, demonstrating the time management strategies she recommends to followers.
• Kayla has never had a traditional "office job" and built her entire career in fitness, starting directly after graduation at age 18.
• Her sister Leah Itsines is also a certified personal trainer and contributes content to the Sweat app, making fitness truly a family affair.
• The #BBGCommunity hashtag has accumulated over 20 million posts on Instagram, representing one of the largest fitness communities globally.
• Despite her massive online presence, Kayla maintains a relatively private life about her personal life compared to many influencers, rarely showing her children's faces on social media.
• She's never followed extreme diets herself and advocates for sustainable nutrition approaches that include all food groups without restriction or guilt.
• Kayla's favorite workout style remains circuit training—the foundation of her BBG program—because of its efficiency and variety, preventing boredom.

Kayla Itsines Social Media & Fan Following

Kayla Itsines has built one of the most engaged fitness communities on social media with millions of followers across multiple platforms. She actively engages with her audience, sharing workout content, healthy lifestyle tips, motivational messages, and authentic glimpses into her life as a mother and entrepreneur.

Platform	Handle	Followers	Content Type
Instagram	@kayla_itsines	16+ million followers	Workout videos, transformation photos, daily motivation, family moments
YouTube	Kayla Itsines	500K+ subscribers	Full workout videos, exercise tutorials, nutrition tips
Facebook	Kayla Itsines Official	5+ million likes	Community engagement, success stories, program updates
TikTok	@kayla_itsines	Growing presence	Quick workout tips, motivational content, trending fitness challenges

Kayla's social media strategy focuses on authenticity and value delivery rather than polished perfection. She posts genuine content showing both successes and struggles, creating relatability that strengthens her connection with followers. Her workout demonstrations feature proper form explanations, modification options, and encouraging captions that make fitness feel achievable rather than intimidating.

The engagement rates on her posts consistently exceed industry averages, with hundreds of thousands of likes and thousands of comments on typical posts. This high engagement reflects a genuine audience connection rather than passive following. Kayla actively responds to comments, reshares follower transformation photos, and creates content addressing common questions her community asks, fostering two-way communication rather than one-directional broadcasting.

Her most viral content includes transformation photo compilations, motivational workout videos, and posts discussing realistic fitness expectations for busy women and mothers. She effectively uses social media to normalize fitness journeys that include setbacks, rest days, and life balance rather than promoting unsustainable perfection. This messaging resonates with women tired of filtered, unrealistic fitness content dominating the industry.

Frequently Asked Questions About Kayla Itsines

Personal Information

How old is Kayla Itsines in 2025?

Kayla Itsines is 34 years old in 2025. She was born on May 21, 1991, in Adelaide, South Australia, making her zodiac sign Gemini.

What is Kayla Itsines' height and weight?

Kayla stands 5 feet 5 inches (165 cm) tall and maintains a healthy weight between 115-125 pounds (52-57 kg). Her physique reflects her athletic training approach, emphasizing strength and functionality.

Is Kayla Itsines married?

Yes, Kayla married Jae Woodroffe in December 2023. She was previously in a long-term relationship with Tobi Pearce, with whom she shares her daughter, Arna. She and Jae have a son named Jax together.

Does Kayla Itsines have children?

Kayla has two children. Her daughter, Arna, was born in 2019 from her previous relationship with Tobi Pearce. Her son Jax was born in her current marriage to Jae Woodroffe. She frequently discusses balancing motherhood with her fitness career.

What is Kayla Itsines' educational background?

Kayla graduated from the Australian Institute of Fitness at age 18, earning her Master Trainer certification. She began working as a personal trainer immediately after graduation and built her fitness empire from that foundation.

What is Kayla Itsines' ethnicity?

Kayla is of Greek descent. Both her parents, Jim and Anna Itsines, are Greek-Australian, and Kayla maintains strong connections to Greek culture and traditions in her family life.

Career & BBG Program

What is the BBG program?

BBG (Bikini Body Guide) is Kayla's signature 12-week resistance training and HIIT program featuring 28-minute workouts designed for women. The program uses minimal equipment and can be completed at home or in gyms, emphasizing accessibility and efficiency.

How did Kayla Itsines start her fitness career?

Kayla started as a personal trainer in Adelaide after graduating from the Australian Institute of Fitness at 18. She created the BBG program in 2014 as a digital ebook and leveraged Instagram to build a massive following, eventually launching the Sweat app in 2015.

What is the Sweat app?

Sweat (originally Sweat with Kayla) is a comprehensive fitness app launched in 2015 featuring Kayla's BBG programs plus content from multiple trainers. The app includes workout programs, meal planning, progress tracking, and community features serving millions of subscribers worldwide.

Does Kayla Itsines still create workout content?

Yes, Kayla continues creating workout content as creative director for the Sweat app. She regularly develops new programs, updates existing content, and posts workout demonstrations on social media, though she's reduced day-to-day operational involvement after the 2021 sale.

How long are Kayla Itsines workouts?

Kayla's signature workouts are 28 minutes long, designed to fit into busy schedules while delivering maximum results. This efficient format made her programs accessible to women who couldn't commit to hour-long gym sessions.

Can beginners do Kayla Itsines workouts?

Yes, Kayla's programs include beginner levels with modified exercises and progression guidance. The Sweat app offers pre-training programs helping complete beginners build foundational fitness before advancing to standard BBG workouts.

Net Worth & Financial Success

What is Kayla Itsines' net worth in 2025?

Kayla's estimated net worth is $225 million in 2025, primarily earned from building and selling a majority stake in the Sweat app, plus ongoing revenue from app subscriptions, book sales, and brand partnerships.

How much did Kayla sell Sweat for?

Kayla and Tobi Pearce sold a majority stake in Sweat to iFIT Health & Fitness in 2021 for an undisclosed amount, though industry analysts estimated the company's valuation around $400 million at the time of sale.

How much does the Sweat app cost?

Sweat app subscription costs approximately $19.99 per month or around $120 annually, providing access to all workout programs, meal plans, and community features. Pricing varies slightly by region.

What other income sources does Kayla have?

Beyond the Sweat app, Kayla earns from book royalties (multiple bestselling fitness books), brand partnerships with companies like Nike and Adidas, speaking engagements, and various fitness-related digital products and licensing deals.

How much money did BBG make?

Before becoming the Sweat app, BBG ebooks generated millions in revenue through direct sales. The Sweat app later earned over $100 million annually at its peak, making it one of the most financially successful fitness apps globally.

Fitness Philosophy & Training

What is Kayla Itsines' workout philosophy?

Kayla emphasizes sustainable, balanced fitness focusing on strength training, HIIT, and building functional capabilities. She advocates for consistency over perfection, realistic expectations, and fitness that enhances life quality rather than dominating it.

Does Kayla Itsines promote restrictive diets?

No, Kayla promotes balanced nutrition without extreme restriction. After early criticism of calorie guidelines, she updated her approach to emphasize intuitive eating, whole foods, and sustainable habits rather than strict dieting or calorie counting.

What equipment do you need for BBG workouts?

BBG workouts require minimal equipment, including dumbbells, a bench or chair, and an exercise mat. Many exercises use just bodyweight. This accessibility was intentional, making workouts possible at home or in basic gym settings.

How many days per week are Kayla's workouts?

Standard BBG programming includes four resistance training sessions and two to three cardio sessions weekly, plus recommended rest days. Programs emphasize recovery importance and can be adjusted based on individual schedules and fitness levels.

Can you do Kayla's workouts while pregnant?

Kayla offers specialized prenatal workout programs designed with medical professionals for exercising safely during pregnancy. She emphasizes consulting healthcare providers before starting any exercise program during pregnancy and provides numerous modifications.

What does Kayla eat in a day?

Kayla follows Mediterranean-inspired eating patterns reflecting her Greek heritage, emphasizing fresh vegetables, lean proteins, healthy fats, and whole grains. She practices intuitive eating and doesn't follow restrictive meal plans, focusing on balanced nutrition that includes all food groups.

Personal Life & Lifestyle

Where does Kayla Itsines live?

Kayla lives in Adelaide, South Australia, where she was born and raised. Despite her global business success, she's chosen to remain in her hometown rather than relocate to larger fitness industry hubs like Los Angeles or New York.

What happened between Kayla and Tobi Pearce?

Kayla and Tobi ended their eight-year romantic relationship in 2020 but maintained their business partnership and co-parenting relationship. They successfully separated personal and professional aspects of their lives, continuing to run Sweat together until the 2021 sale.

Does Kayla Itsines drink alcohol?

No, Kayla gave up alcohol in 2011 after her aunt died from alcohol poisoning. This personal loss significantly influenced her approach to health and wellness, though she doesn't judge others' choices and respects that everyone's wellness journey differs.

What is Kayla's daily routine?

Kayla typically wakes around 5:30 AM to complete her workout before her children wake up. Her day includes creating fitness content, business meetings, family time, and meal preparation. She prioritizes sleep and recovery, usually aiming for 7-8 hours nightly.

Is Kayla Itsines' sister also a trainer?

Yes, Kayla's sister, Leah Itsines, is also a certified personal trainer who creates content for the Sweat app. Both sisters followed similar career paths, making fitness truly a family passion.

Social Media & Public Presence

How many Instagram followers does Kayla Itsines have?

Kayla has over 16 million Instagram followers as of 2025, making her one of the most followed fitness professionals globally. Her highly engaged community regularly interacts with her workout content, transformation posts, and lifestyle updates.

What is the #BBGCommunity?

The #BBGCommunity is the hashtag Kayla created for BBG program participants to share their journeys, transformation photos, and support each other. The hashtag has accumulated over 20 million posts, representing one of the largest fitness communities on Instagram.

Does Kayla respond to followers on social media?

Kayla regularly engages with followers through comments, resharing transformation photos to her stories, and creating content addressing common questions. While she can't respond to every comment given her massive following, she maintains active community engagement.

Has Kayla Itsines been featured in magazines?

Yes, Kayla has been featured in numerous major publications, including Forbes, Time Magazine, Bloomberg, Business Insider, Women's Health, and various Australian and international media outlets discussing fitness, entrepreneurship, and women's health.

Program Effectiveness & Results

Do Kayla Itsines workouts really work?

Yes, when followed consistently with proper nutrition, Kayla's programs deliver results. Millions of transformation photos from actual users provide evidence of effectiveness. However, individual results vary based on consistency, nutrition adherence, starting fitness level, and genetic factors.

How long does it take to see results from BBG?

Most users begin noticing strength improvements within 2-3 weeks and visible physical changes around 4-8 weeks when combining workouts with balanced nutrition and adequate recovery. The program is designed as a 12-week cycle for comprehensive transformation.

Is BBG suitable for weight loss?

BBG can support weight loss when combined with appropriate nutrition, creating a calorie deficit. However, the program emphasizes building strength and fitness rather than weight loss alone. Many users lose fat while gaining muscle, which may not reflect dramatic scale changes but shows significant body composition improvements.

Can you do BBG without the app?

The original BBG ebooks are still available for purchase separately from the Sweat app subscription. However, the app offers advantages, including video demonstrations, progress tracking, community features, and access to additional programs and trainers.

What's the difference between BBG and BBG Stronger?

BBG is the original program featuring circuit-style resistance training and HIIT. BBG Stronger is the advanced version with heavier weights, more complex exercises, and progressive overload principles for users who've completed BBG and want to continue building strength.

Awards & Recognition

What awards has Kayla Itsines won?

Kayla was named one of Time Magazine's 30 Most Influential People on the Internet in 2016. The Sweat app was named Apple's top-grossing fitness app multiple years. She's received numerous business and entrepreneurship recognitions from Australian and international organizations.

Has Kayla written any books?

Yes, Kayla has published multiple bestselling books, including "The Bikini Body 28-Day Healthy Eating & Lifestyle Guide" and "The Bikini Body Motivation & Habits Guide," both providing nutrition advice, recipes, and motivational strategies supporting her workout programs.

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