Bretman Rock has revolutionized digital entertainment with his viral beauty content and groundbreaking television appearances. The Filipino-American star's estimated net worth of $8 million USD in 2025 reflects his diverse career spanning YouTube, MTV reality shows, brand collaborations, and publishing success.
From viral contouring videos to becoming the first openly gay man on Playboy's cover, Bretman has consistently pushed boundaries in entertainment. His recent memoir "You're That Bitch" topped bestseller lists while his reality series continues drawing millions of viewers worldwide.
This comprehensive biography explores Bretman's journey from the Philippines to Hawaii, his rise to global fame, personal relationships, business ventures, and the latest developments shaping his career in 2025.
Real Name | Bretman Rock Sacayanan Laforga |
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Nick Name | Bretman |
Profession | Digital entertainer, Beauty creator, TV personality, Author |
Date of Birth | July 31, 1998 |
Age | 27 years (2025) |
Birth Place | Sanchez-Mira, Cagayan, Philippines |
Height | 5'8" / 173cm |
Weight | 150lbs / 68kg (approx.) |
Net Worth | $8 million (2025) |
Marital Status | Unmarried |
Nationality | Filipino-American |
Bretman Rock is famous as Bretman and is a prominent figure in the digital entertainment industry. He is renowned as a beauty creator, TV personality, and author, and is considered one of the most influential Filipino-American entertainers globally.
Known for his gender-bending fashion, infectious humor, and candid storytelling, Bretman helped redefine genderless beauty online and across mainstream media while remaining unapologetically authentic. His breakthrough came with viral contouring videos that transformed him from a Hawaii teenager into a global beauty icon.
Bretman's current status in the industry spans multiple platforms and media. From his millions of social media followers to his Emmy-nominated reality series, he continues to break barriers and set new standards for LGBTQ+ representation in entertainment. His influence extends beyond beauty into fashion, television production, and literary success.
Like other successful digital stars such as James Charles and Jeffree Star, Bretman has carved a unique niche by blending humor with high-fashion glamour and authentic cultural pride.
Bretman Rock was born on July 31, 1998 in Sanchez-Mira, Cagayan, Philippines. His father's name was Edmund Laforga (deceased in 2019), and his mother's name is Mercedita Sacayanan. Bretman has one sister named Princess Mae who frequently appears in his content.
Growing up in an Ilocano family, Bretman was raised Catholic and discovered his passion for makeup watching his grandmother get ready for church. The family immigrated to Hawaii when he was seven years old, seeking better opportunities while maintaining their Filipino cultural traditions and values that would later influence his content creation.
Bretman completed his schooling from James Campbell High School in Ewa Beach, Hawaii. He was actively involved in athletics and competed on the school's track team, participating in events like cross-country running and volleyball before focusing on content creation.
Rather than pursuing traditional higher education, Bretman chose to focus on building his digital empire full-time. His decision to prioritize content creation over college proved successful as his online presence exploded during his late teens, leading to lucrative brand partnerships and media opportunities.
Bretman Rock is currently unmarried and maintains relative privacy around his romantic relationships. He publicly acknowledged being in a relationship in 2024 but keeps details about his dating life largely private, preferring to focus public attention on his career and family.
Bretman identifies as gay and non-binary, using he/she/they pronouns interchangeably. He has been an outspoken advocate for LGBTQ+ rights and representation, using his platform to normalize conversations about gender identity and sexual orientation. His openness about his identity has inspired millions of young fans worldwide.
Bretman is known for his high-energy personality and luxurious lifestyle. He enjoys weight training, CrossFit, and outdoor adventures that showcase Hawaii's natural beauty. His favorite activities include pet care for his extensive animal family and fashion styling for himself and others.
Favorite Food | Filipino cuisine, especially Ilocano dishes |
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Favorite Color | Bold, vibrant colors and pastels |
Favorite Artists | Beyoncé, Ariana Grande, Filipino artists |
Favorite Music | Pop, R&B, Filipino music |
Hobbies | Weight training, pet care, fashion styling |
Favorite Destination | Hawaii, Philippines, Los Angeles |
A devoted family member, Bretman frequently features his mother, sister Princess Mae, and niece Cleo in his content. He gifted his mother a home and maintains strong connections to his Filipino heritage while embracing his Hawaiian upbringing. His pet collection includes multiple dogs, cats, turtles, guinea pigs, and chickens.
Bretman Rock started his career in 2015 with viral beauty content on Vine and YouTube. His journey began when a contouring video unexpectedly went viral, transforming him from a Hawaiian high school student into an internet sensation practically overnight.
Career Debut | |
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First Platform | Vine/YouTube (2015) |
Breakthrough Content | Contouring tutorial videos |
Content Style | Comedy beauty tutorials, lifestyle vlogs |
Initial Reception | Viral success, rapid follower growth |
Early Partnerships | Beauty brands, fashion collaborations |
Unlike many content creators who face years of struggle, Bretman's rise was meteoric. However, he navigated challenges including online criticism, cultural barriers as a Filipino-American creator, and the pressure of maintaining authenticity while building a brand. His ability to blend humor with genuine tutorials set him apart from other beauty influencers.
Bretman gained massive mainstream recognition with MTV's "Following: Bretman Rock" in 2021. This reality series showcased his life in Hawaii and established him as a television personality beyond social media. His performance in various projects was particularly praised for bringing authentic Filipino-American representation to mainstream media.
His versatility across platforms includes YouTube Originals' "30 Days With: Bretman Rock" survival series, voice acting in "The Proud Family: Louder and Prouder," and appearances on "Drag Race Philippines" as a guest judge. These projects demonstrate his evolution from beauty content to comprehensive entertainment.
Currently, Bretman continues expanding his empire through brand partnerships with major beauty companies, ongoing media projects, and his bestselling memoir "You're That Bitch." His influence in fashion and beauty remains strong while he explores new ventures in publishing and television production.
Bretman Rock has achieved remarkable financial success through his diverse entertainment career. As of 2025, his estimated net worth is $8 million USD, making him one of the highest-earning Filipino-American digital entertainers globally.
Net Worth (2025) | $8 million USD (approx.) |
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Annual Income | $2-3 million USD |
Monthly Income | $200,000+ USD |
Brand Partnership Rates | $50,000-100,000+ per campaign |
TV Show Earnings | Undisclosed MTV/YouTube deals |
Other Income Sources | Book sales, appearances, merchandise |
His revenue streams include high-paying brand partnerships with beauty giants like Morphe and Wet N Wild, television contracts with MTV and YouTube Originals, book royalties from his bestselling memoir, and sponsored content across multiple social platforms. His diverse portfolio reduces dependence on any single income source.
Bretman enjoys a luxurious lifestyle reflecting his financial success. He owns property in Hawaii, where he lives with his extensive pet collection, and maintains a lifestyle that balances high-end fashion with his laid-back island personality.
Primary Residence | Honolulu, Hawaii - $2+ million estate |
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Vehicle Collection | Luxury cars (specific details kept private) |
Fashion Spending | Designer pieces, custom outfits for events |
Pet Care Expenses | Extensive veterinary and care costs |
Family Support | Purchased home for mother |
Investments | Real estate, business ventures |
Height | 5'8" / 173cm |
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Weight | 150lbs / 68kg (approx.) |
Body Type | Athletic, muscular from CrossFit training |
Eye Color | Dark Brown |
Hair Color | Black (frequently changes styles/colors) |
Skin Tone | Warm medium, Filipino heritage |
Distinctive Features | Expressive facial features, bold makeup looks |
Bretman Rock is known for his constantly evolving style and flawless makeup application. He maintains his athletic physique through regular CrossFit training and weight lifting, often sharing workout content that inspires fans to pursue fitness goals.
His fashion sense blends gender-bending elements with high-glam streetwear and island-inspired colorways. He frequently collaborates with major fashion brands and is known for fearless silhouettes, statement jewelry, and bold highlights that have become his signature aesthetic. His style influence extends across multiple demographics and cultural backgrounds.
Bretman Rock has received numerous accolades for his outstanding contribution to digital entertainment and LGBTQ+ representation. His talent has been recognized both nationally and internationally across multiple award ceremonies and industry honors.
Year | Award | Category | Project/Achievement |
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2019 | People's Choice Awards | Beauty Influencer of the Year | Social Media Content |
2021 | MTV Movie & TV Awards | Breakthrough Social Star | Cross-platform Success |
2021 | Streamy Awards | Show of the Year | 30 Days With: Bretman Rock |
2018 | Forbes 30 Under 30 Asia | Media, Marketing & Advertising | Industry Influence |
2017 | Time Magazine | 30 Most Influential Teens | Global Cultural Impact |
Bretman has achieved several groundbreaking milestones, including becoming the first openly gay man to appear on Playboy's cover in October 2021. He was also nominated for a GLAAD Media Award for Outstanding Reality Program for "Following: Bretman Rock" in 2022, highlighting his contribution to LGBTQ+ visibility in media.
His cultural impact extends beyond entertainment awards to include recognition from Time Magazine and Forbes for his influence on young audiences globally. These honors acknowledge his role in normalizing diverse gender expression and promoting Filipino-American representation in mainstream media.
Currently, Bretman Rock is working on expanding his media presence through various brand collaborations and potential new television projects. His ongoing partnerships with beauty and fashion brands continue generating significant revenue while he explores opportunities in film and streaming content.
Project | Role | Platform | Status | Expected Release |
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Brand Collaborations | Creative Partner | Various Brands | Ongoing | Throughout 2025 |
Memoir Follow-up | Author | Publishing | In Development | TBA |
TV Development | Host/Producer | Streaming Platforms | Pitch Phase | TBA |
Recent interviews and public appearances show Bretman focusing on expanding his business ventures while maintaining his authentic connection with fans. His social media continues generating viral content, particularly around fashion moments, family updates, and behind-the-scenes glimpses of his Hawaii lifestyle.
Industry insiders suggest he's exploring opportunities in fashion design and potentially launching his own beauty line. His influence in the beauty community remains strong despite his comments about stepping back from traditional beauty content to explore broader entertainment opportunities.
Like many celebrities, Bretman Rock has faced his share of challenges throughout his career, though he's managed to maintain a relatively positive public image. His groundbreaking Playboy cover in 2021 sparked both praise for inclusivity and some public debate about traditional magazine standards.
In 2023, his comments about potentially leaving the beauty community due to industry drama and commercialization prompted widespread discussion online. While some fans expressed concern, others praised his honesty about the pressures of maintaining authenticity in an increasingly corporate-driven space. He clarified that he wasn't abandoning beauty content entirely but wanted to explore broader creative opportunities.
Currently, Bretman maintains strong public support and continues engaging positively with fans across platforms. His approach to handling criticism involves transparency about his experiences while focusing on personal growth and creative evolution rather than prolonged public disputes.
Here are some fascinating and lesser-known facts about Bretman Rock that showcase his unique personality and journey:
Bretman Rock has a massive social media presence with millions of followers across platforms. He actively engages with fans and shares glimpses of his personal and professional life, maintaining authenticity that originally built his following.
Platform | Handle | Followers | Content Type |
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@bretmanrock | 18+ million followers | Fashion, lifestyle, family | |
YouTube | Bretman Rock | 8+ million subscribers | Vlogs, tutorials, challenges |
TikTok | @bretmanrock | 15+ million followers | Comedy, beauty, trends |
Twitter/X | @bretmanrock | 2+ million followers | Personal thoughts, announcements |
Bretman's social media strategy focuses on authentic storytelling mixed with high-production content. His most viral posts typically feature family moments, dramatic makeup transformations, or candid discussions about his Filipino-American identity and LGBTQ+ experiences.
His engagement rates consistently outperform industry averages, with fans appreciating his genuine interactions and willingness to share both glamorous and everyday moments. He often uses his platform to promote LGBTQ+ causes, Filipino culture, and mental health awareness.
Bretman Rock uses he, she, and they pronouns interchangeably as a non-binary individual who openly discusses gender identity and expression.
Bretman Rock was born on July 31, 1998, and is currently 27 years old as of 2025.
Bretman Rock stands 5'8" (173cm) tall and weighs approximately 150lbs (68kg), maintaining an athletic build through regular CrossFit training.
Bretman Rock is currently unmarried. He publicly acknowledged being in a relationship in 2024 but maintains privacy around specific details of his dating life.
No, Bretman Rock does not have any children. He focuses on his career, family relationships with his mother and sister, and caring for his extensive pet collection.
Bretman Rock graduated from James Campbell High School in Ewa Beach, Hawaii, where he participated in track and field athletics before pursuing content creation full-time.
Bretman Rock began his career in 2015 when a contouring makeup tutorial video unexpectedly went viral on Vine and YouTube, launching his digital entertainment career from his Hawaii bedroom.
Bretman's biggest television successes include MTV's "Following: Bretman Rock" (2021) and YouTube Originals' "30 Days With: Bretman Rock" (2021), both of which earned critical acclaim and award nominations.
Bretman Rock is currently working on brand collaborations, potential television development projects, and exploring opportunities in fashion design, though specific details remain confidential.
Bretman Rock reportedly charges $50,000-100,000+ per brand campaign, making him one of the highest-paid beauty and lifestyle influencers globally.
As of 2025, Bretman Rock's estimated net worth is $8 million USD, earned through social media content, television contracts, brand partnerships, and book sales.
While Bretman Rock owns luxury vehicles, he keeps specific details of his car collection private, preferring to showcase his lifestyle through fashion and experiences rather than material possessions.
Bretman Rock lives in Honolulu, Hawaii, in a multi-million dollar estate where he cares for his extensive collection of pets and creates content showcasing island life.
Bretman Rock has partnered with major brands, including Morphe (Babe in Paradise collection), Wet N Wild, Dime Optics, and various fashion brands, earning millions from endorsement deals.
Bretman Rock loves Filipino cuisine, especially traditional Ilocano dishes from his cultural heritage, and often shares cooking content featuring family recipes.
Bretman Rock maintains his physique through regular CrossFit training, weight lifting, and outdoor activities that take advantage of Hawaii's natural environment.
Bretman Rock actively supports LGBTQ+ causes, Filipino-American educational initiatives, and mental health awareness programs, often providing scholarship funding privately.
Bretman Rock has won multiple major awards, including the 2019 People's Choice Award for Beauty Influencer, 2021 MTV Movie & TV Award for Breakthrough Social Star, and 2021 Streamy Award for Show of the Year.
Bretman Rock's official Instagram handle is @bretmanrock with over 18 million followers, making him one of the most-followed Filipino-American creators.
Across all platforms, Bretman Rock has over 40 million total followers, with his largest audiences on Instagram (18M+), TikTok (15M+), and YouTube (8M+).
Bretman Rock has faced minimal controversy, mainly discussion around his 2021 Playboy cover milestone and 2023 comments about the beauty community, both of which he handled transparently with fans.
Bretman Rock comes from an Ilocano Filipino family. His father, Edmund Laforga (deceased in 2019), and his mother, Mercedita Sacayanan, raised him with strong cultural values before immigrating to Hawaii when he was seven years old.
Bretman Rock was born in Sanchez-Mira, Cagayan, Philippines, and moved to Hawaii at age seven, where he grew up and launched his entertainment career.
Born on July 31, 1998, Bretman Rock's zodiac sign is Leo, which explains his dramatic flair, natural leadership qualities, and love of being in the spotlight.
Bretman Rock is fluent in English, Tagalog, and Ilocano, often incorporating all three languages into his content to celebrate his Filipino heritage.
Bretman Rock has an extensive pet collection, including multiple dogs, cats, turtles, guinea pigs, and chickens that frequently appear in his social media content.
Bretman Rock is known for gender-bending fashion, bold makeup looks, statement jewelry, and fearless silhouettes that blend high-fashion with island-inspired aesthetics.
Yes, Bretman Rock authored the bestselling memoir "You're That Bitch" (2023), which chronicles his immigrant story, internet fame, and personal journey with humor and candor.
Bretman Rock's biggest milestone was becoming the first openly gay man to appear on the cover of Playboy magazine in October 2021, breaking barriers for LGBTQ+ representation.
While specific details remain confidential, industry sources suggest Bretman Rock is in development talks for new television projects and potential streaming content in 2025.
Bretman Rock follows a rigorous fitness routine including CrossFit training, weight lifting, and outdoor activities, often sharing workout content to inspire his followers.
Bretman Rock was named after professional wrestlers Bret Hart and Dwayne "The Rock" Johnson, reflecting his family's love of wrestling entertainment.
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