Bethany Mota revolutionized YouTube beauty and fashion content with her infectious personality and relatable style tutorials. The 29-year-old entrepreneur has built a multimillion-dollar empire spanning fashion, music, television, and jewelry design through her Macbarbie07 channel and various business ventures.
Since launching her YouTube career in 2009, Bethany has amassed over 9 million subscribers and expanded into multiple industries. Her journey from teenage content creator to accomplished businesswoman includes launching fashion lines with Aéropostale, competing on Dancing with the Stars, interviewing President Barack Obama, and founding the sustainable jewelry brand Atom&Matter.
In 2025, Bethany continues to influence fashion and lifestyle trends while building her business portfolio. Her authentic approach to content creation and entrepreneurship has inspired millions of young women worldwide to pursue their passions and build their own brands.
Real Name | Bethany Noel Mota |
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Date of Birth | November 7, 1995 |
Age | 29 years (2025) |
Net Worth | $3-5 million (estimated 2025) |
Height | 5'3" / 160cm |
Nationality | American |
Profession | YouTuber, Fashion Designer, Singer, Entrepreneur |
Bethany Mota is famous as Macbarbie07 and is a prominent figure in the digital content creation industry. She is renowned as a YouTuber, fashion designer, and entrepreneur, and is considered one of the most influential beauty and lifestyle creators in America.
Bethany's rise to fame began in 2009 when she started her YouTube channel to combat bullying and build confidence. Her authentic personality and creative DIY tutorials quickly attracted millions of viewers who connected with her positive message and accessible beauty tips. Her channel became a safe space for young women seeking fashion inspiration and lifestyle advice.
Today, Bethany continues to influence the fashion and beauty industry through her various business ventures. Her entrepreneurial spirit led her from YouTube fame to launching successful fashion collaborations, pursuing music, competing on national television, and building her own jewelry empire with Atom&Matter.
Like other successful digital entrepreneurs such as Lele Pons and Zach King, Bethany has carved a unique niche in the entertainment world by successfully transitioning from content creation to business ownership.
Bethany Mota was born on November 7, 1995 in Merced County, California. Her father's name is Tony Mota, and her mother's name is Tammy Mota. Bethany has one older sister named Brittany Mota who has been supportive of her career journey.
Growing up in Los Banos, California, Bethany experienced typical challenges that many teenagers face, including bullying at school. Her family provided a supportive environment that encouraged her creativity and self-expression. The Mota family's Mexican and Portuguese heritage influenced Bethany's appreciation for diverse cultures and traditions, which later reflected in her content and business ventures.
Bethany completed most of her education through homeschooling, though she attended public school from third to sixth grade. This educational approach allowed her the flexibility to pursue creative interests and eventually build her YouTube career while maintaining her studies.
During sixth grade, she briefly took dance and acting classes, which sparked her interest in performance and creative expression. These early experiences with entertainment would later prove valuable when she transitioned to television appearances and music pursuits. Her homeschooling experience taught her self-discipline and time management skills that became crucial for managing multiple business ventures.
Bethany Mota is currently in a relationship with choreographer and YouTuber Dominic Sandoval, also known as D-Trix. The couple has been together since 2017 and frequently shares their adventures and milestones on social media, delighting fans with their supportive relationship.
Before her relationship with Dominic, Bethany focused primarily on building her career and brand. She has always been open about the importance of finding someone who understands the demands of content creation and entrepreneurship. Their relationship demonstrates how two creative individuals can support each other's professional growth while maintaining a healthy personal connection.
Bethany is known for her positive and energetic personality. She enjoys DIY crafts, beauty experimentation, singing, and dance. Her favorite activities include creating content for her audience, designing jewelry pieces, and spending quality time with her family and boyfriend.
Favorite Food | Mexican cuisine, healthy smoothies |
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Favorite Color | Pink, pastels |
Favorite Actor/Actress | Emma Stone, Ryan Gosling |
Favorite Music | Pop, indie pop |
Hobbies | DIY crafts, jewelry design, singing, fitness |
Favorite Destination | California beaches, Europe |
Bethany maintains an active lifestyle through regular workouts and healthy eating habits. She's passionate about mental health awareness and frequently discusses the importance of self-care and positive thinking with her audience. Her personal interests in sustainable living and ethical business practices influence her approach to entrepreneurship, particularly with her jewelry brand Atom&Matter.
Bethany Mota started her career in 2009 when she launched her YouTube channel Macbarbie07 at just 13 years old. Her journey began as a response to bullying she experienced at school, using YouTube as a creative outlet to build confidence and connect with others who shared similar experiences.
Career Debut | |
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First Platform | YouTube (Macbarbie07) (2009) |
Content Type | Hauls, Beauty, DIY, Lifestyle |
First Major Collaboration | Aéropostale Fashion Line (2013) |
Breakthrough Moment | Teen Choice Awards Recognition |
Current Status | Multi-platform Entrepreneur |
The early years required significant dedication as Bethany learned video editing, content planning, and audience engagement strategies independently. She faced challenges common to young content creators, including balancing schoolwork with consistent posting schedules and dealing with negative comments. Her authentic personality and creative DIY tutorials gradually built a loyal following who appreciated her positive messaging and accessible beauty tips.
Bethany gained massive recognition when her channel surpassed one million subscribers, establishing her as a leading voice in beauty and lifestyle content. Her collaboration with Aéropostale in 2013 marked a significant milestone, launching a successful clothing, fragrance, and accessories line that resonated with her young audience.
Her versatility became evident through her expansion into television with appearances on Dancing with the Stars (Season 19), where she placed fourth with partner Derek Hough. Additional television credits include guest judging on Project Runway and hosting roles on AwesomenessTV shows. Her music career took off with the single "Need You Right Now" featuring Mike Tompkins, which charted internationally.
Currently, Bethany focuses on her entrepreneurial ventures while maintaining her content creation presence. Her jewelry brand Atom&Matter represents her evolution from influencer to serious businesswoman, emphasizing sustainable practices and meaningful design. She continues to inspire young entrepreneurs through speaking engagements and mentorship opportunities in the digital space.
Bethany Mota has achieved remarkable financial success through her diverse career in entertainment and business. As of 2025, her estimated net worth is $3-5 million, making her one of the successful content creators who successfully transitioned into entrepreneurship.
Net Worth (2025) | $3-5 million (estimated) |
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Annual Income | $500,000 - $1 million |
Monthly Income | $40,000 - $85,000 |
YouTube Revenue | $50,000 - $100,000 annually |
Brand Partnerships | $25,000 - $50,000 per deal |
Business Ventures | Atom&Matter jewelry, fashion collaborations |
Bethany's income streams include YouTube ad revenue, sponsored content, fashion collaborations, television appearances, music royalties, book sales from her memoir "Make Your Mind Up," and profits from her jewelry business Atom&Matter. Her diversified portfolio demonstrates smart financial planning and business acumen developed over her decade-plus career.
Bethany enjoys a comfortable lifestyle in California, where she owns property and maintains a professional workspace for content creation and business operations. Her approach to wealth focuses on experiences and investments rather than excessive luxury spending, aligning with her values of sustainability and conscious consumption.
Primary Residence | California - $800,000 - $1.2 million |
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Vehicle | Eco-friendly cars, estimated $40,000 - $60,000 |
Business Investments | Atom&Matter jewelry brand, real estate |
Height | 5'3" / 160cm |
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Weight | 120-125 lbs / 54-57kg (approx.) |
Body Type | Petite, athletic |
Eye Color | Dark brown |
Hair Color | Dark brown (often styled in various colors) |
Skin Tone | Medium |
Distinctive Features | Bright smile, expressive eyes |
Bethany Mota is known for her petite stature and vibrant personal style that has evolved significantly since her early YouTube days. She maintains her physique through regular workouts, yoga, and outdoor activities, often sharing fitness tips and healthy lifestyle choices with her audience.
Her fashion sense combines casual comfort with trendy elements, reflecting her California lifestyle and business-minded approach to personal branding. Bethany frequently experiments with hair colors and styles, from her natural dark brown to blonde highlights and temporary color changes. Her style influence extends through her fashion collaborations and jewelry designs, emphasizing accessible luxury and sustainable choices.
Bethany Mota has received numerous accolades for her outstanding contribution to digital media and fashion. Her talent and influence have been recognized both nationally and internationally through various industry awards and honors.
Year | Award | Category | Organization |
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2014 | Teen Choice Awards | Choice Web Star: Female | Fox Broadcasting |
2014 | Streamy Awards | Fashion Program | Streamy Awards |
2015 | Teen Choice Awards | Choice Web Star: Female | Fox Broadcasting |
2016 | Teen Choice Awards | Choice Web Star: Fashion/Beauty | Fox Broadcasting |
Bethany has achieved several significant milestones, including being named to TIME Magazine's Most Influential Teens list in both 2014 and 2015. She was honored with the opportunity to interview President Barack Obama in 2015, which highlighted her influence among young Americans and the reach of her platform in political and social discourse.
Her business acumen has been recognized through features in major publications, including The New York Times and Bloomberg, showcasing her transition from content creator to successful entrepreneur. Her contributions to sustainable fashion and ethical jewelry design have positioned her as a thought leader in conscious business practices within the influencer economy.
Currently, Bethany Mota is focusing on expanding her jewelry brand Atom&Matter with new sustainable collections and innovative designs. She continues creating content across multiple platforms while developing strategic partnerships with like-minded brands that align with her values of sustainability and authenticity.
Project | Role | Status | Timeline |
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Atom&Matter Expansion | Co-founder/Designer | Active | Ongoing 2025 |
Content Creation | Creator | Active | Regular uploads |
Brand Collaborations | Partner/Ambassador | Selective partnerships | 2025 |
Speaking Engagements | Speaker/Mentor | Available | Throughout 2025 |
Recent media coverage has highlighted Bethany's evolution from YouTube star to serious entrepreneur, with features in business publications discussing her approach to sustainable luxury and ethical business practices. Her jewelry brand continues to gain recognition in the fine jewelry market for its thoughtfully designed pieces and commitment to responsible sourcing.
In 2025, Bethany is exploring opportunities in mentorship and education, potentially developing programs to help aspiring content creators and entrepreneurs build sustainable businesses. Her long-term vision includes expanding Atom&Matter internationally and continuing to advocate for positive change in the fashion and beauty industries through conscious business practices.
Unlike many celebrities, Bethany Mota has maintained a remarkably clean public image throughout her career. She has successfully avoided major controversies while navigating the challenges of growing up in the public eye and building multiple businesses simultaneously.
The primary challenges Bethany has faced relate to the typical struggles of content creators, including managing work-life balance, dealing with online criticism, and adapting to changing algorithms and platform policies. She has been transparent about mental health challenges and the pressure of maintaining a public persona while growing her businesses and personal relationships.
Her approach to handling criticism focuses on constructive feedback while maintaining boundaries with negative commentary. Bethany's commitment to authenticity and positive messaging has helped her maintain strong relationships with her audience and business partners throughout various industry changes and personal growth phases.
Here are some fascinating and lesser-known facts about Bethany Mota that showcase her unique personality and remarkable journey:
Bethany Mota is 29 years old in 2025. She was born on November 7, 1995, in Merced County, California.
Bethany Mota stands 5'3" (160cm) tall and weighs approximately 120-125 pounds (54-57kg).
Bethany Mota is not married but has been in a relationship with choreographer and YouTuber Dominic Sandoval (D-Trix) since 2017. They frequently share their relationship journey on social media.
No, Bethany Mota does not have any children. She is currently focused on her business ventures and relationship with Dominic Sandoval.
Bethany Mota was primarily homeschooled, though she attended public school from third to sixth grade. She also took dance and acting classes during sixth grade.
Bethany Mota is of Mexican and Portuguese descent, reflecting her diverse cultural heritage.
Bethany's parents are Tony and Tammy Mota. She has one older sister named Brittany Mota, who has been supportive of her career.
Bethany Mota started her YouTube channel Macbarbie07 in 2009 when she was just 13 years old, initially as a response to bullying she experienced at school.
Bethany has collaborated with major brands including Aéropostale (fashion line), J.C. Penney, Forever 21, and numerous beauty and lifestyle brands throughout her career.
Yes, Bethany competed on Dancing with the Stars Season 19 in 2014, partnered with Derek Hough. She finished in 4th place despite having no formal dance training.
Yes, Bethany released the single "Need You Right Now" featuring Mike Tompkins in 2014, which charted at number 30 on Denmark's Tracklisten. She has also released covers and other original music.
Bethany has appeared on Dancing with the Stars, Project Runway (guest judge), Celebrity Undercover Boss, and various AwesomenessTV shows, including IMO and Make Me Over.
Macbarbie07 is Bethany Mota's original YouTube channel name, which she has maintained since 2009. The channel features beauty, fashion, DIY, and lifestyle content.
Yes, Bethany authored a memoir titled "Make Your Mind Up", which was published in 2017, sharing her journey from bullying victim to successful entrepreneur.
Yes, Bethany interviewed President Barack Obama at the White House on January 22, 2015, following the State of the Union address, making her one of the youngest YouTubers to achieve this honor.
As of 2025, Bethany Mota's estimated net worth is between $3-5 million, earned through YouTube, fashion collaborations, television appearances, music, book sales, and her jewelry business Atom&Matter.
Atom&Matter is Bethany Mota's fine jewelry brand launched in 2019, focusing on sustainable, ethically-sourced pieces with meaningful designs for everyday wear.
Bethany Mota's YouTube earnings are estimated between $50,000-$100,000 annually from ad revenue, with additional income from sponsored content and brand partnerships.
In 2013, Bethany launched a successful clothing, fragrance, and accessories line with Aéropostale, which became one of the most popular influencer fashion collaborations of the 2010s.
Yes, Bethany selectively partners with brands that align with her values, typically earning $25,000-$50,000 per endorsement deal, focusing on beauty, fashion, and lifestyle brands.
In 2025, Bethany is focused on expanding her Atom&Matter jewelry brand, creating selective content, developing mentorship programs, and exploring sustainable fashion initiatives.
Yes, while less frequent than her peak years, Bethany still creates content on YouTube, focusing on quality over quantity while balancing her business ventures.
Bethany is working on new Atom&Matter jewelry collections, potential international expansion, and developing educational resources for aspiring entrepreneurs and content creators.
Yes, Bethany is available for speaking engagements and mentorship opportunities, sharing her expertise in entrepreneurship, content creation, and building sustainable businesses.
Bethany maintains her fitness through regular workouts, yoga, outdoor activities like hiking, and healthy eating habits, often sharing wellness tips with her audience.
Bethany actively supports mental health awareness initiatives, anti-bullying campaigns, and sustainable fashion causes, using her platform to promote positive change.
Yes, Bethany has a dog named Winnie who frequently appears in her content and social media posts, showing her love for animals.
Bethany promotes sustainable living through her jewelry brand's ethical practices, conscious consumption choices, and advocacy for environmental responsibility in fashion and lifestyle.
Bethany has won multiple Teen Choice Awards (2014, 2015, 2016) and a Streamy Award for Fashion Program (2014), along with being named to TIME's Most Influential Teens list.
Yes, Bethany was featured on TIME Magazine's Most Influential Teens list in both 2014 and 2015, recognizing her impact on youth culture and digital media.
Bethany's official Instagram handle is @bethanynoelm, where she shares fashion content, behind-the-scenes moments, and personal updates with over 5 million followers.
Bethany's YouTube channel, Macbarbie07, has over 9 million subscribers, and her videos have been viewed over 1 billion times across all platforms.
Currently, Bethany creates content focused on entrepreneurship, sustainable living, behind-the-scenes business content, and selective lifestyle and beauty videos.
Bethany started YouTube at age 13 as a response to bullying at school, using the platform as a creative outlet to build confidence and connect with others.
Macbarbie07 combines "Mac" (short for makeup), "Barbie" (reflecting her feminine style), and "07" (representing 2007, though she started in 2009). She's kept this original username throughout her career.
Bethany has maintained a remarkably clean public image with no major controversies, focusing on positive messaging and authentic content throughout her career.
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Bethany Mota's Social Media & Fan Following
Bethany Mota maintains an impressive social media presence with millions of followers across platforms. She actively engages with fans and shares glimpses of her personal life, business ventures, and creative projects, maintaining the authentic connection that made her famous.
Bethany's social media strategy focuses on authentic storytelling and meaningful engagement rather than purely promotional content. Her most popular posts include behind-the-scenes content from her business ventures, personal milestones with her boyfriend Dominic, and inspirational messages about entrepreneurship and self-confidence.
Her engagement rates remain high due to her genuine connection with her audience and consistent messaging about positivity, authenticity, and following your dreams. Bethany frequently uses her platform to promote causes she cares about, including mental health awareness, sustainable fashion, and supporting young entrepreneurs.