Influencer
Aimee Song Biography, Age, Net Worth, Height, Books & Latest Updates
Aimee Song is a pioneering fashion entrepreneur, designer, and author who transformed the digital landscape through her influential blog Song of Style. Starting in 2008, while studying interior architecture in San Francisco, she built a global lifestyle empire spanning fashion, books, and luxury collaborations.
With an estimated net worth in the millions through brand partnerships and business ventures, Aimee continues to shape modern influencer culture. Her bestselling books "Capture Your Style" and "Aimee Song: World of Style" have cemented her authority in fashion and lifestyle content creation.
From her Los Angeles base, this 37-year-old Korean-American entrepreneur maintains partnerships with luxury houses like Dior, Louis Vuitton, and Prada while raising her son Teo with fiancé Jacopo Moschin.
| Real Name | Aimee Song |
|---|---|
| Nick Name | Song of Style |
| Date of Birth | December 10, 1987 |
| Age | 37 years (2025) |
| Net Worth | $3-5 million (2025 est.) |
| Height | 5'6" / 168cm |
| Nationality | American |
| Profession | Fashion Entrepreneur, Designer, Author |
| Marital Status | Engaged to Jacopo Moschin |
Table of Contents
Aimee Song's Biography
Aimee Song is famous as Song of Style and is a prominent figure in the fashion and digital media industry. She is renowned as a fashion entrepreneur and is considered one of the most influential content creators in the United States.
A pioneer of fashion blogging, Aimee scaled Song of Style into a global lifestyle brand spanning apparel, jewelry, books, and media partnerships. Her aesthetic perfectly blends California ease with elevated luxury, creating a signature style that resonates with millions worldwide.
Her work bridges digital storytelling and design-led entrepreneurship, establishing her as a key figure in the modern creator economy. From collaborating with luxury fashion houses to authoring bestselling books, Aimee has consistently stayed ahead of industry trends while maintaining authentic connections with her global audience.
Like other successful entrepreneurs such as Chiara Ferragni and James Charles, Aimee Song has carved a unique niche in the fashion and lifestyle space.
Aimee Song's Early Life & Education
Childhood & Family Background
Aimee Song was born on December 10, 1987 in Los Angeles, California. She grew up in a Korean-American household that valued creativity and hard work, laying the foundation for her future entrepreneurial success.
Growing up in Los Angeles exposed Aimee to diverse cultures and fashion influences from an early age. Her Korean heritage played a significant role in shaping her aesthetic sensibilities and work ethic. The multicultural environment of LA provided the perfect backdrop for developing her unique perspective on fashion and lifestyle content.
Educational Journey
Aimee completed her higher education at the Academy of Art University in San Francisco, where she studied Interior Architecture. During her university years, she developed a keen eye for design, color, and spatial relationships that would later influence her fashion and content creation approach.
While pursuing her Interior Architecture degree, Aimee discovered her passion for photography and fashion styling. The technical skills she learned in design school became instrumental in creating the visually stunning content that would make Song of Style a global phenomenon. Her academic background in design continues to influence her brand aesthetic and business ventures today.
Aimee Song's Personal Life
Relationships & Family Life
Aimee Song is currently engaged to Italian creative director and photographer Jacopo Moschin. Their relationship combines their shared passions for creativity, design, and visual storytelling, making them a powerful creative partnership.
The couple welcomed their son Teo Moschin in February 2022, marking a new chapter in Aimee's life as she balances motherhood with her entrepreneurial ventures. Aimee frequently shares glimpses of her family life on social media, showcasing how she integrates parenting with her fashion and business commitments.
Lifestyle & Personal Interests
Aimee is known for her sophisticated yet approachable lifestyle that reflects California-chic sensibilities. She enjoys traveling for fashion weeks, exploring new destinations for content creation, and spending quality time with her growing family.
| Favorite Style | California-chic, elevated minimalism |
|---|---|
| Hobbies | Design, Photography, Travel |
| Favorite Brands | Dior, Louis Vuitton, Prada, Gucci |
| Interests | Fashion entrepreneurship, Content creation |
| Residence | Los Angeles, California |
Her personal interests extend beyond fashion into interior design and architecture, reflecting her educational background. Aimee is passionate about creating beautiful spaces and experiences, whether through her home design or her brand collaborations. She maintains a healthy work-life balance while building her business empire.
Aimee Song's Career Journey
Career Debut & Early Success
Aimee Song started her career in 2008 with the launch of her blog Song of Style while still studying at the Academy of Art University. What began as a creative outlet during her interior architecture studies quickly evolved into a full-time business venture.
| Career Debut | |
|---|---|
| First Project | Song of Style Blog (2008) |
| Platform | Fashion & Lifestyle Blog |
| Initial Focus | Personal style, fashion, travel |
| Growth | Rapid expansion to global audience |
| Evolution | Blog to full lifestyle brand |
The early days of Song of Style coincided with the rise of fashion blogging and social media platforms. Aimee's keen eye for photography, styling, and authentic storytelling helped her stand out in an increasingly crowded digital space. Her consistent posting schedule and high-quality content attracted both readers and brand attention.
Major Success & Brand Expansion
Aimee gained massive recognition by expanding Song of Style beyond blogging into product lines, book publishing, and luxury brand collaborations. Her first major breakthrough came with her bestselling book "Capture Your Style" in 2016, which established her as an authority in lifestyle content creation.
Her partnerships with luxury fashion houses, including Dior, Louis Vuitton, Prada, Gucci, and Valentino, have solidified her position as a leading fashion influencer. Aimee launched successful apparel and jewelry lines under the Song of Style brand, demonstrating her ability to translate digital influence into tangible business success.
Current projects include expanding her design ventures and maintaining a strong presence at global fashion weeks. Her influence extends beyond traditional fashion blogging into business mentorship and entrepreneurship education, inspiring the next generation of content creators and fashion entrepreneurs.
Aimee Song's Net Worth & Financial Success
Aimee Song has achieved remarkable financial success through her diversified business portfolio. As of 2025, her estimated net worth ranges between $3-5 million, making her one of the most successful fashion entrepreneurs in the digital space.
| Net Worth (2025) | $3-5 million (estimated) |
|---|---|
| Primary Income | Brand partnerships, product lines |
| Book Royalties | Ongoing from bestselling titles |
| Fashion Lines | Song of Style apparel & jewelry |
| Speaking Fees | Industry events & conferences |
| Ambassadorships | Luxury fashion houses |
Her revenue streams span multiple categories, including owned brands, publishing royalties, and long-term luxury collaborations. The Song of Style brand generates significant income through apparel collections, jewelry lines, and licensing deals with major fashion retailers.
Business Ventures & Investments
Aimee's business acumen extends beyond content creation into strategic brand building and product development. Her approach to monetizing her platform has become a blueprint for many aspiring fashion entrepreneurs and influencers.
| Song of Style Brand | Apparel, jewelry, accessories |
|---|---|
| Book Portfolio | "Capture Your Style" & "World of Style" |
| Collaborations | Revolve, major luxury houses |
| Media Appearances | TV documentaries, fashion shows |
Aimee Song's Physical Appearance & Style
| Height | 5 feet 6 inches / 168 cm |
|---|---|
| Eye Color | Dark Brown |
| Hair Color | Dark Brown |
| Build | Slim, elegant |
| Style | California-chic, minimalist luxury |
| Signature Look | Tailored separates, statement accessories |
Aimee Song is known for her impeccable sense of style that combines California casual elegance with high-fashion sophistication. Her signature aesthetic features clean lines, neutral color palettes with strategic pops of color, and expertly tailored silhouettes.
Her style evolution has been documented throughout her career, from early blogging days to her current status as a fashion industry insider. Aimee's approach to fashion emphasizes versatility, quality over quantity, and pieces that translate well both on-camera and in real life.
Aimee Song's Awards & Achievements
Aimee Song has received numerous accolades for her outstanding contribution to the fashion and digital media industries. Her talent and business acumen have been recognized both nationally and internationally.
| Year | Award | Category | Organization |
|---|---|---|---|
| 2016 | 30 Under 30 | Art & Style | Forbes |
| 2016 | Bestseller List | Capture Your Style | The New York Times |
| 2018 | BoF 500 | Fashion Industry Leaders | Business of Fashion |
Major Recognition & Industry Impact
Aimee Song has achieved several significant milestones, including pioneering the fashion blogging-to-brand business model and authoring bestselling lifestyle books. She was honored with inclusion in Forbes' prestigious 30 Under 30 list in the Art & Style category, recognizing her influence on fashion and digital media.
Her contribution to the evolution of influencer marketing and fashion entrepreneurship has been widely acknowledged by industry publications. Business of Fashion's inclusion of Aimee in their BoF 500 list for multiple years demonstrates her sustained impact on the global fashion landscape.
Aimee Song's Latest News & Upcoming Projects
Current Projects (2025)
Currently, Aimee Song continues to expand her Song of Style brand with new collaborations across apparel, jewelry, and luxury partnerships. Her recent focus includes developing sustainable fashion initiatives and expanding her digital presence across emerging platforms.
| Project | Type | Partner | Status |
|---|---|---|---|
| New Jewelry Collection | Product Line | Song of Style | In Development |
| Sustainable Fashion Initiative | Brand Evolution | Multiple Partners | Planning Phase |
| Fashion Week Appearances | Industry Events | Global Fashion Weeks | Ongoing |
Recent Media & Collaborations
Aimee continues to maintain strong relationships with luxury fashion houses while exploring new creative partnerships. Her recent work includes expanding her design ventures and spotlighting ready-to-wear collections that reflect her signature California-chic aesthetic.
Her ongoing luxury partnerships reinforce her cross-category influence in fashion, beauty, and lifestyle sectors. Industry publications continue to feature Aimee as a case study for successful digital-to-physical brand transitions.
Trending 2025 News Updates
- Sept 2025: Aimee Song announces new sustainable fashion initiatives under the Song of Style brand
- Aug 2025: Continues expansion of design ventures with luxury partnerships
- July 2025: Featured in Business of Fashion for ongoing industry influence
Aimee Song's Controversies & Challenges
Like many public figures, Aimee Song has navigated the challenges of building a business in the public eye while maintaining authenticity and transparency with her audience. Her career has been remarkably free of major controversies, focusing instead on professional growth and positive industry impact.
The main challenges Aimee has faced relate to the evolving nature of digital media and the constant need to adapt to new platforms and changing audience preferences. She has successfully managed the transition from traditional blogging to multi-platform content creation while maintaining her brand identity.
Her approach to handling criticism and negative feedback demonstrates professionalism and grace. Aimee has consistently maintained a positive public image while being transparent about the realities of entrepreneurship and content creation.
Aimee Song's Interesting Facts & Trivia
Here are some fascinating and lesser-known facts about Aimee Song that showcase her unique personality and journey:
- Aimee originally studied Interior Architecture before pivoting to fashion and lifestyle content creation.
- She started Song of Style in 2008 as a creative outlet during university, not intending it to become a full-time business.
- Her blog name, "Song of Style", cleverly incorporates her last name while emphasizing fashion content.
- She authored two bestselling books before the age of 30, establishing herself as an authority beyond social media.
- Aimee pioneered the fashion blogger-to-brand owner business model that many influencers now follow.
- Her design background influences every aspect of her brand aesthetic, from photography to product development.
- She maintains long-term partnerships with luxury houses rather than one-off collaborations, showing industry respect.
- Aimee balances motherhood with entrepreneurship, often sharing insights about working parent life.
- Her sister Dani Song is also involved in fashion ventures, making it a family business.
- She has maintained consistent content creation for over 15 years without major platform pivots.
- Aimee's Korean-American heritage influences her aesthetic and business approach significantly.
- Her engagement to Italian photographer Jacopo Moschin combines their creative talents professionally and personally.
Frequently Asked Questions
Personal Information
How old is Aimee Song in 2025?
Aimee Song is 37 years old as of 2025. She was born on December 10, 1987, in Los Angeles, California.
What is Aimee Song's height and physical appearance?
Aimee Song stands 5 feet 6 inches (168 cm) tall. She has dark brown eyes and hair, with a slim, elegant build that complements her fashion-forward style.
Is Aimee Song married?
Aimee Song is engaged to Italian creative director and photographer Jacopo Moschin. They have been together for several years and welcomed their son Teo in February 2022.
Does Aimee Song have children?
Yes, Aimee Song has one child - a son named Teo Moschin, born in February 2022 with her fiancé Jacopo Moschin.
What is Aimee Song's educational background?
Aimee Song studied Interior Architecture at the Academy of Art University in San Francisco, where she first launched her Song of Style blog in 2008.
What is Aimee Song's ethnicity and background?
Aimee Song is Korean-American, born and raised in Los Angeles, California. Her multicultural background influences her aesthetic and business approach.
Career & Professional Life
When did Aimee Song start Song of Style?
Aimee Song started Song of Style in 2008 while studying interior architecture at the Academy of Art University in San Francisco. What began as a creative outlet became a global fashion empire.
What books has Aimee Song written?
Aimee Song has authored two bestselling books: "Capture Your Style" (2016) and "Aimee Song: World of Style" (2018). Both became New York Times bestsellers.
What fashion brands does Aimee Song work with?
Aimee Song collaborates with luxury fashion houses including Dior, Louis Vuitton, Prada, Gucci, and Valentino. She also has her own Song of Style apparel and jewelry lines.
What is Aimee Song's educational background?
Aimee Song studied Interior Architecture at the Academy of Art University in San Francisco, which provided her with design skills that influence her fashion and content creation approach today.
How did Aimee Song become successful?
Aimee Song built her success by consistently creating high-quality fashion content, expanding from blogging into product lines and books, and maintaining authentic relationships with her audience and luxury brand partners.
What are Aimee Song's upcoming projects in 2025?
Aimee Song is working on new Song of Style collections, expanding her design ventures, and continuing collaborations with luxury fashion houses while focusing on sustainable fashion initiatives.
How many followers does Aimee Song have on social media?
Aimee Song has millions of followers across Instagram, TikTok, YouTube, and Twitter, making her one of the most followed fashion entrepreneurs in the digital space.
Financial & Business
What is Aimee Song's net worth in 2025?
Aimee Song's estimated net worth in 2025 ranges between $3-5 million, earned through brand partnerships, product lines, book royalties, and business ventures under the Song of Style brand.
How does Aimee Song make money?
Aimee Song generates income through multiple streams, including brand partnerships, her Song of Style product lines, book royalties, speaking engagements, and collaborations with luxury fashion houses.
What business ventures does Aimee Song own?
Aimee Song owns the Song of Style brand, which includes apparel lines, jewelry collections, and licensing deals. She also earns from her bestselling books and various brand collaborations.
How much do Aimee Song's brand partnerships pay?
While specific figures aren't disclosed, top-tier fashion influencers like Aimee Song typically earn six-figure sums for major luxury brand campaigns and long-term partnership deals.
What is the Song of Style brand worth?
The exact valuation of Song of Style isn't public, but the brand's success across apparel, jewelry, and licensing suggests significant value as part of Aimee's overall business portfolio.
How much money does Aimee Song make per year?
While exact annual earnings aren't disclosed, industry estimates suggest successful fashion entrepreneurs like Aimee Song earn seven-figure incomes through diversified revenue streams.
Lifestyle & Current Updates
Where does Aimee Song live?
Aimee Song lives in Los Angeles, California, her hometown, though she travels frequently for fashion weeks and business collaborations around the world.
What is Aimee Song's signature style?
Aimee Song's signature style combines California-chic ease with elevated luxury, featuring tailored separates, neutral palettes with strategic color pops, and sophisticated minimalism.
How does Aimee Song balance work and motherhood?
Aimee Song openly shares her experiences balancing entrepreneurship with raising her son Teo, often featuring family moments in her content while maintaining professional commitments.
What awards has Aimee Song won?
Aimee Song was named to Forbes' 30 Under 30 list in Art & Style (2016), achieved New York Times bestseller status with her books, and was included in Business of Fashion's BoF 500 list.
Is Aimee Song active on social media in 2025?
Yes, Aimee Song maintains an active presence on Instagram, TikTok, YouTube, and Twitter, consistently sharing fashion content, family moments, and business updates with millions of followers.
What does Aimee Song do for fitness and health?
Aimee Song maintains an active lifestyle and often shares glimpses of her workout routines and healthy eating habits, emphasizing balance and wellness alongside her busy career.
Family & Personal
Who is Aimee Song's fiancé Jacopo Moschin?
Jacopo Moschin is an Italian creative director and photographer who collaborates with Aimee both personally and professionally. They share a passion for visual storytelling and design.
What is Aimee Song's family background?
Aimee Song comes from a Korean-American family in Los Angeles. Her sister Dani Song is also involved in fashion ventures, and they have collaborated on projects including Two Songs.
How old is Aimee Song's son Teo?
Teo Moschin was born in February 2022, making him about 3 years old as of 2025. Aimee frequently shares glimpses of motherhood on her social media platforms.
When will Aimee Song get married?
Aimee Song and Jacopo Moschin are engaged but have not publicly disclosed their wedding date. They appear to be focusing on their family and respective careers currently.
What languages does Aimee Song speak?
Aimee Song speaks English fluently and likely has some knowledge of Korean, given her heritage, though specific details about her multilingual abilities aren't widely documented.
Does Aimee Song have siblings?
Yes, Aimee Song has a sister named Dani Song who is also involved in fashion ventures. They have collaborated on business projects and maintain a close relationship.
Fashion & Style
What fashion brands does Aimee Song love most?
Aimee Song has long-standing relationships with luxury houses including Dior, Louis Vuitton, Prada, Gucci, and Valentino, consistently featuring their pieces in her content and appearances.
Where can I buy Song of Style products?
Song of Style products are available through the official website songofstyle.com and select retail partners. Previous collaborations were available through Revolve and other major fashion retailers.
How has Aimee Song's style evolved?
Aimee Song's style has evolved from early blogging days to sophisticated luxury minimalism, consistently maintaining California ease while incorporating more elevated designer pieces and tailored silhouettes.
What makes Aimee Song's fashion content unique?
Aimee Song's content combines her Interior Architecture background with fashion expertise, creating visually stunning posts that emphasize composition, color, and accessible luxury styling.
Does Aimee Song attend Fashion Week events?
Yes, Aimee Song is a regular attendee at global Fashion Week events in New York, Paris, Milan, and London, often featured front row at major designer shows and industry events.
What is Aimee Song's favorite color to wear?
Aimee Song gravitates toward neutral tones like beige, white, and black, often adding strategic pops of color through accessories or statement pieces to create her signature aesthetic.
How does Aimee Song choose her outfits?
Aimee Song considers factors like occasion, location, weather, and photogenic qualities when selecting outfits, always ensuring pieces align with her California-chic brand aesthetic.
What jewelry does Aimee Song wear?
Aimee Song often wears her own Song of Style jewelry designs alongside pieces from luxury brands, favoring delicate gold pieces and statement earrings that complement her minimalist style.
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Aimee Song's Social Media & Fan Following
Aimee Song has built a substantial social media presence across multiple platforms, engaging with millions of followers through fashion, lifestyle, and family content. Her authentic approach to sharing her life has created a loyal community of engaged followers.
Aimee's social media strategy focuses on authentic storytelling that combines professional achievements with personal moments. Her content consistently performs well across platforms, with particular strength during fashion week seasons and product launches.
Her official website songofstyle.com, serves as the hub for all her business ventures, featuring blog content, product lines, and brand partnerships. The platform demonstrates her evolution from blogger to full-scale digital entrepreneur.