Nikkie de Jager, globally known as NikkieTutorials, stands as one of the most influential beauty creators and television personalities of the digital age. The 31-year-old Dutch makeup artist transformed from a teenage YouTube enthusiast into an international icon, co-hosting Eurovision 2021 and serving as a UN Goodwill Ambassador for the Netherlands.
Her groundbreaking career spans over a decade, marked by viral moments like the "The Power of Makeup" video that redefined beauty standards worldwide. With her striking 6'3" presence and masterful artistry, Nikkie has collaborated with A-list celebrities, launched her beauty brand Nimya, and become a powerful advocate for LGBTQ+ visibility after publicly sharing her transgender journey in 2020.
From her early days uploading tutorials at age 14 to becoming the first transgender person to co-host Eurovision, Nikkie's story embodies resilience, creativity, and authentic self-expression. Her influence extends beyond beauty into mainstream entertainment, where she continues breaking barriers and inspiring millions globally through her work and advocacy.
Real Name | Nikkie de Jager-Drossaers |
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Stage Name | NikkieTutorials |
Date of Birth | March 2, 1994 |
Age | 31 years (2025) |
Net Worth | Estimated $6-8 million (2025) |
Height | 6'3" / 190cm |
Weight | Not publicly disclosed |
Nationality | Dutch |
Profession | Makeup Artist, YouTuber, TV Host, Entrepreneur |
Marital Status | Married to Dylan Drossaers (2022) |
Nikkie de Jager is famous as NikkieTutorials and is a prominent figure in the beauty and entertainment industry. She is renowned as a makeup artist, content creator, and television host and is considered one of the most influential beauty personalities globally.
Her journey from a passionate teenager creating makeup tutorials in her bedroom to becoming an internationally recognized television personality showcases her exceptional talent and business acumen. Nikkie's authentic approach to beauty, combined with her technical expertise, has earned her collaborations with major brands like Marc Jacobs Beauty and established her as a trusted voice in the industry.
Beyond her professional achievements, Nikkie has become a powerful advocate for LGBTQ+ rights and transgender visibility. Her courage in sharing her personal story has inspired millions while maintaining her position as a leading beauty influencer. Her impact extends from digital platforms to mainstream media, including her historic role co-hosting Eurovision 2021.
Like other successful creators such as Mark Rober and Khaby Lame, Nikkie has carved a unique niche in the beauty world while transcending traditional influencer boundaries.
Nikkie de Jager was born on March 2, 1994 in Wageningen, Gelderland, Netherlands. While she keeps many family details private, she has shared that her journey was marked by early struggles with gender identity and finding her place in the world. Nikkie has spoken about losing her younger brother Mikey, which deeply affected her family.
Growing up in the Netherlands, Nikkie discovered her passion for makeup at an early age. She was inspired by beauty looks from American television shows like The Hills and began experimenting with makeup techniques she learned from TV and early online tutorials. Her fascination with transformation through makeup became both an artistic outlet and a form of self-expression during her formative years.
Nikkie completed her basic education in the Netherlands before pursuing her passion for makeup artistry. Recognizing the potential of her growing YouTube channel, she enrolled at B Academy in Amsterdam to receive formal makeup training after two years of creating content independently.
The professional training at B Academy provided her with technical expertise that elevated her YouTube tutorials and led to representation by Colourfool Agency in 2011. This formal education, combined with her natural talent and digital platform experience, created the perfect foundation for her professional career in both beauty artistry and television.
Nikkie de Jager is currently married to Dylan Drossaers, whom she wed in September 2022. Their relationship began several years earlier, and Dylan has been a supportive presence throughout Nikkie's career milestones and personal journey, including her public coming out as transgender.
Prior to Dylan, Nikkie was in a relationship with Rick Smit, though she keeps most details of her past relationships private. She has expressed how important it is to have a partner who understands the demands of her public career while supporting her authentic self. The couple currently has no children, but has shared their happiness in building their life together in the Netherlands.
Nikkie de Jager is known for her glamorous lifestyle and dedication to her craft. She enjoys experimenting with high-end makeup techniques, staying current with beauty trends, and collaborating with fellow creators. Her favorite activities include traveling for work, attending fashion events, and spending quality time with family and friends.
Favorite Makeup Brands | Marc Jacobs Beauty, OFRA Cosmetics, Beauty Bay |
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Favorite Color | Bold, vibrant shades |
Favorite TV Shows | Reality competition shows, Eurovision |
Favorite Activities | Makeup artistry, content creation, hosting |
Hobbies | Fashion styling, beauty innovation, advocacy work |
Favorite Destination | Various international locations for work and leisure |
Her lifestyle reflects her success in the beauty industry, with a focus on high-quality experiences and meaningful relationships. Nikkie is also passionate about using her platform for LGBTQ+ advocacy and supporting causes close to her heart, including raising awareness about transgender rights and acceptance.
Nikkie de Jager started her career in 2008 at just 14 years old by uploading makeup tutorials to YouTube under the name NikkieTutorials. Her journey began when she was inspired by makeup looks from television shows and decided to teach herself techniques, sharing her learning process with others online.
Career Debut | |
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First YouTube Video | Makeup tutorials (2008) |
Platform | YouTube |
Age at Start | 14 years old |
Channel Name | NikkieTutorials |
Early Focus | Makeup tutorials and transformations |
First TV Appearance | The Big Escape (2017) |
The early years required tremendous dedication as Nikkie built her audience while completing her education. She faced typical challenges of young content creators, including improving video quality, developing her unique voice, and building credibility in the beauty community. Her persistence paid off when she pursued formal training at B Academy in Amsterdam, leading to professional representation and television opportunities.
Nikkie de Jager gained massive global recognition with her 2015 video "The Power of Makeup". This groundbreaking tutorial, which showed half of her face with makeup and half without, became a viral sensation and sparked worldwide conversations about beauty standards, self-acceptance, and the artistry of makeup.
Following this breakthrough, she secured major brand collaborations, including her role as Global Beauty Adviser for Marc Jacobs Beauty in 2019. Her expertise led to guest judging roles on shows like "Glow Up: Britain's Next Make-Up Star" and "Drag Race Holland." The pinnacle of her television career came when she co-hosted Eurovision 2021, making history as the first transgender person to host the prestigious event.
Her current status includes running her beauty brand Nimya, launched in 2021, maintaining her influential YouTube presence, and continuing her television work. She serves as a UN Goodwill Ambassador for the Netherlands and remains one of the most sought-after names in both digital beauty content and mainstream entertainment.
Nikkie de Jager has achieved remarkable financial success through her multifaceted career in beauty and entertainment. As of 2025, her estimated net worth is $6-8 million, making her one of the highest-earning beauty influencers globally.
Net Worth (2025) | $6-8 million (estimated) |
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Annual Income | $1-2 million estimated |
YouTube Revenue | $300,000-500,000 annually |
Brand Collaborations | $50,000-200,000 per major deal |
Television Hosting | $100,000+ per major event |
Nimya Beauty Brand | Significant revenue stream (private) |
Her diverse income streams include YouTube ad revenue and sponsorships, high-profile brand partnerships with companies like Marc Jacobs Beauty and OFRA Cosmetics, television hosting fees, including her Eurovision appearance, and profits from her beauty brand Nimya. She also earns from guest judging roles on beauty competition shows and speaking engagements.
Nikkie de Jager enjoys a luxurious lifestyle reflected in her content and public appearances. She maintains a beautiful residence in the Netherlands, where she films much of her content, and her lifestyle showcases high-end fashion, premium beauty products, and international travel for work and pleasure.
Primary Residence | Netherlands - Luxury home |
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Lifestyle | High-end fashion, premium beauty products |
Investments | Beauty brand ownership, real estate |
Professional Equipment | High-end cameras, lighting, makeup collection |
Height | 6'3" / 190cm |
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Weight | Not publicly disclosed |
Body Type | Tall, statuesque |
Eye Color | Blue |
Hair Color | Blonde (often styled in various shades) |
Skin Tone | Fair |
Distinctive Features | Striking height, expressive blue eyes, flawless makeup application |
Nikkie de Jager is known for her impressive 6'3" stature and signature glamorous style. She maintains her striking appearance through professional makeup artistry and carefully curated fashion choices that complement her tall frame and bold personality.
Her style evolution showcases high-fashion glamour with statement gowns, editorial-ready beauty looks, and couture-inspired silhouettes. Nikkie's signature makeup includes full-coverage foundation, blinding highlighter, bold eye looks, and perfectly sculpted features. Her fashion choices often feature designers who create pieces that celebrate her height and dramatic presence.
Nikkie de Jager has received numerous accolades for her outstanding contribution to the beauty industry and digital content creation. Her talent has been recognized both internationally and within specialized industry circles.
Year | Award | Category | Recognition |
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2017 | Shorty Awards | YouTube Guru | Digital influence |
2017 | Teen Choice Awards | Choice Fashion/Beauty Web Star | Teen audience favorite |
2017, 2019, 2020 | American Influencer Awards | International Makeup Influencer | Multiple-year winner |
2019 | Streamy Awards | Branded Content Video | Marc Jacobs collaboration |
2021 | Kids' Choice Awards NL | Favorite Star - Netherlands | National recognition |
Nikkie de Jager has achieved several historic milestones, including becoming the first transgender person to co-host Eurovision, serving as UN Goodwill Ambassador for the Netherlands, and being featured with a wax figure at Madame Tussauds Amsterdam. Her contribution to LGBTQ+ visibility and beauty democratization has been particularly celebrated.
Her influence extends beyond awards to cultural impact, including inspiring countless creators, advancing transgender representation in mainstream media, and revolutionizing beauty content creation standards. She has also achieved significant business success with brand partnerships and her own beauty line.
Currently, Nikkie de Jager continues expanding her Nimya beauty brand with new product launches and is developing additional television opportunities. Her ongoing YouTube content features high-profile collaborations with celebrities and major beauty brands, maintaining her position as a leading voice in the industry.
Project | Role | Platform | Status | Focus |
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Nimya Expansion | Founder/CEO | Beauty Brand | Ongoing | New product lines |
YouTube Content | Creator | YouTube | Regular uploads | Celebrity collabs |
TV Opportunities | Host/Judge | Various | Development | Beauty competitions |
Recent highlights include continued growth of her Nimya beauty brand, new collaborations with major celebrities for YouTube content, and potential return to television hosting roles. She remains active in LGBTQ+ advocacy work and continues using her platform to promote acceptance and self-expression within the beauty community.
Industry insiders suggest upcoming announcements regarding new brand partnerships and a potential return to major television events. Her influence in beauty innovation continues to grow as she explores new content formats and expands her business ventures beyond traditional influencer marketing.
Like many public figures, Nikkie de Jager has faced significant challenges throughout her career, most notably the circumstances surrounding her coming out as transgender. In January 2020, she revealed that she had been blackmailed about her gender identity, which prompted her to share her story publicly through her powerful video "I'm Coming Out."
This challenging situation demonstrated her resilience and authenticity, as she chose to control her own narrative rather than allow others to exploit her privacy. The overwhelming support from fans, fellow creators, and the broader community showed the positive impact of her courage and honesty in sharing her personal journey.
Additionally, in August 2020, Nikkie and her partner experienced a traumatic home invasion robbery in the Netherlands. Despite this frightening experience, she continued her work and advocacy, showing remarkable strength in overcoming personal challenges while maintaining her professional commitments and public responsibilities.
Here are some fascinating and lesser-known facts about Nikkie de Jager that showcase her unique personality and journey:
Nikkie de Jager has a massive social media presence with millions of followers across platforms. She actively engages with fans and shares glimpses of her personal and professional life, from behind-the-scenes content creation to advocacy messages.
Platform | Handle | Followers | Content Type |
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YouTube | NikkieTutorials | 13.9 million subscribers | Makeup tutorials, celebrity collabs |
@nikkietutorials | 17.5 million followers | Glamour shots, behind-the-scenes | |
@NikkieTutorials | 1.2 million followers | Updates, advocacy, interactions | |
TikTok | @nikkietutorials | 8.5 million followers | Quick tutorials, trends, fun content |
Nikkie's social media strategy focuses on authentic engagement while showcasing high-quality beauty content and personal moments. Her most viral posts include makeup transformations, celebrity collaborations, and advocacy messages that resonate with her diverse global audience.
Her engagement rates remain consistently high across platforms, with fans particularly drawn to her tutorial content, personal updates about her advocacy work, and behind-the-scenes glimpses of major projects like television hosting and brand collaborations.
Nikkie de Jager is 31 years old as of 2025. She was born on March 2, 1994, in Wageningen, Netherlands.
Nikkie stands 6'3" tall (190cm), making her one of the tallest beauty influencers. Her weight is not publicly disclosed as she focuses on health and confidence rather than specific numbers.
Yes, Nikkie is married to Dylan Drossaers. They got married in September 2022 after several years of dating.
Nikkie publicly came out as transgender in January 2020 through her YouTube video "I'm Coming Out," which she shared after being blackmailed about her gender identity.
No, Nikkie and her husband Dylan do not currently have children. They have focused on their careers and building their life together.
Nikkie started her YouTube channel NikkieTutorials in 2008 at age 14, uploading makeup tutorials after being inspired by TV shows like The Hills. She later pursued formal training at B Academy in Amsterdam.
Her 2015 video "The Power of Makeup" went viral worldwide, showing half her face with makeup and half without, sparking global conversations about beauty standards.
Yes, Nikkie co-hosted Eurovision 2021 in Rotterdam, making history as the first transgender person to host the prestigious European song contest.
Nimya is Nikkie's beauty brand, launched in 2021, featuring skincare-prep and makeup products that reflect her expertise and artistic vision.
Nikkie has appeared on numerous shows, including "Wie is de Mol?" (which she won), "Drag Race Holland" as a guest judge, "Glow Up: Britain's Next Make-Up Star," and "The Ellen DeGeneres Show."
Nikkie's estimated net worth is $6-8 million as of 2025, earned through YouTube, brand partnerships, television hosting, and her beauty brand Nimya.
While exact figures aren't public, industry estimates suggest Nikkie earns $300,000-500,000 annually from YouTube through ad revenue, sponsorships, and branded content.
Nikkie has collaborated with major brands including Marc Jacobs Beauty (as Global Beauty Adviser), OFRA Cosmetics, Beauty Bay, Maybelline, and many others throughout her career.
Nikkie lives in the Netherlands with her husband Dylan, where she films much of her content and runs her business operations.
While Nikkie enjoys a luxury lifestyle, she keeps specific details about expensive purchases private, focusing her public image on her work and advocacy rather than material possessions.
Nikkie works with many brands professionally but has shown particular affinity for high-end products from Marc Jacobs Beauty, OFRA Cosmetics, and her own Nimya line.
Nikkie is fluent in Dutch and English, and understands several other European languages, which helps with her international collaborations and television work.
As a UN Goodwill Ambassador for the Netherlands, Nikkie actively supports LGBTQ+ rights organizations and various charitable causes, particularly those focused on acceptance and equality.
Yes, Nikkie has won multiple awards, including the Shorty Award for YouTube Guru (2017), Teen Choice Award for Fashion/Beauty Web Star (2017), and American Influencer Awards for International Makeup Influencer (multiple years).
Nikkie's NikkieTutorials YouTube channel has approximately 13.9 million subscribers as of 2025, making her one of the most followed beauty creators globally.
Nikkie has over 17.5 million Instagram followers, where she shares glamorous photos, behind-the-scenes content, and personal updates.
"The Power of Makeup" remains one of her most impactful videos, though she has numerous tutorials and celebrity collaborations with millions of views each.
Nikkie was born in Wageningen, Gelderland, Netherlands, and later lived in Uden, where she began her YouTube career.
Born on March 2, Nikkie's zodiac sign is Pisces, which is often associated with creativity, empathy, and artistic expression - traits clearly reflected in her work and advocacy.
Nikkie had a younger brother named Mikey, who sadly passed away. She has shared how much this loss affected her and her family.
Nikkie was inspired by beauty looks from American television shows, particularly The Hills, and began teaching herself makeup techniques from TV and early online tutorials.
At 6'3" (190cm), Nikkie is significantly taller than most beauty influencers, making her one of the tallest content creators in the industry. She embraces her height as part of her distinctive presence.
Nikkie is known for her full-coverage glam looks featuring flawless base makeup, dramatic highlighting (which she calls "blinding"), bold eye looks, and perfectly sculpted features that photograph beautifully.
While Nikkie hasn't published traditional books, she has shared her story through various media appearances, interviews, and her impactful YouTube content, including her coming out video.
Many consider co-hosting Eurovision 2021 as her biggest mainstream achievement, as she became the first transgender person to host the prestigious event, reaching hundreds of millions of viewers worldwide.
Given her professional expertise, Nikkie often does her own makeup for appearances, though she also works with other makeup artists for certain high-profile events and photoshoots.
Nikkie is particularly known for her highlighting techniques and foundation application. Her "Power of Makeup" concept, focusing on transformation and self-expression, remains central to her teaching philosophy.
Explore the journeys of remarkable individuals who continue to inspire across industries and cultures with their unique contributions.