Keerthi Shrathah Biography, Age, Net Worth, Height & Facts

What sets Keerthi apart in the crowded digital creator space is her authentic connection with the Tamil-speaking audience and her entrepreneurial mindset that extends beyond just content creation. From beauty tutorials and makeup hacks to prank videos with her fiancé Ram on their collaborative channel "Ram with Jaanu," Keerthi has diversified her content to appeal to broad demographics while maintaining her core identity as a beauty expert. Her journey from posting her first makeup tutorial in 2016 to becoming the CEO of her own brand exemplifies how dedication, creativity, and business acumen can transform digital popularity into lasting success in India's rapidly growing influencer economy.

Real Name	Keerthi Shrathah
Nick Name	Keerthi
Profession	YouTuber, Makeup Artist, Entrepreneur, Social Media Influencer
Date of Birth	28 May 1997
Age	28 years (as of 2025)
Birth Place	Chennai, Tamil Nadu, India
Height	5 feet 5 inches / 165 cm
Weight	143 lbs / 65 kg (approx.)
Net Worth	$18,000 (₹1.5 crore) - 2025
Marital Status	Engaged (to Ram)
Nationality	Indian
Zodiac Sign	Gemini
Religion	Hindu
Brand	Frajaam (Founder & CEO)

Keerthi Shrathah's Bio

Keerthi Shrathah is famous as one of Tamil Nadu's most successful digital content creators and is a prominent figure in the Indian beauty and lifestyle influencer community. She is renowned as a YouTuber, makeup artist, and entrepreneur, and is considered one of the pioneering Tamil female content creators who successfully monetized her digital presence into a sustainable business empire.

Keerthi's rise to prominence began in 2016 when she started her YouTube channel focusing on beauty tutorials, makeup tips, and product reviews tailored specifically for the Tamil-speaking audience. At a time when Indian beauty content was predominantly in Hindi or English, Keerthi identified a gap in the market and created content in Tamil, making beauty education accessible to millions of women in South India who preferred consuming content in their native language. Her approachable teaching style, genuine product recommendations, and willingness to experiment with trends from affordable to luxury brands quickly resonated with viewers.

What distinguishes Keerthi from countless other beauty influencers is her evolution beyond just makeup content. Recognizing the importance of diversification in the volatile world of digital content, she expanded into lifestyle vlogs, relationship content with her fiancé Ram, and entrepreneurship by founding Frajaam, her own beauty and lifestyle brand. Her viral video "Testing out 5-minute crafts hair Hacks" garnered over 2.5 million views and demonstrated her ability to create engaging content that appeals to algorithm preferences while maintaining authenticity.

Currently based in Chennai, Keerthi balances multiple roles as a content creator across two YouTube channels, an Instagram influencer, brand CEO, and soon-to-be wife to her partner Ram, a civil engineer who has become equally popular through their collaborative channel "Ram with Jaanu." Their couple content, featuring pranks, challenges, and daily life vlogs, has attracted a different demographic from her beauty-focused audience, showcasing Keerthi's versatility as an entertainer. Her journey from a makeup enthusiast filming tutorials in her bedroom to becoming a recognized name in Tamil digital media exemplifies the opportunities that India's growing creator economy offers to talented, hardworking individuals willing to evolve with changing platforms and audience preferences.

Keerthi Shrathah's Early Life & Education

Childhood & Family Background

Keerthi Shrathah was born on 28 May 1997 in Chennai, Tamil Nadu, India, into a Tamil Hindu family. While Keerthi has maintained privacy regarding specific details about her parents and family members, she has occasionally mentioned in interviews and videos that her family was supportive of her unconventional career choice, which was crucial during the early days when YouTube content creation was not yet recognized as a legitimate profession in India.

Growing up in Chennai, one of India's major metropolitan cities and the cultural capital of Tamil Nadu, Keerthi was exposed to both traditional Tamil culture and modern urban influences. The city's cosmopolitan environment and its position as a hub for education and media likely played a role in shaping her ambitions. From a young age, Keerthi showed interest in fashion, makeup, and modeling, spending hours watching international beauty tutorials and experimenting with different looks despite limited resources.

Her family background, while not from the entertainment industry, provided the stability and encouragement necessary for her to pursue her passion. Unlike many young women in India who face resistance when choosing non-traditional career paths, Keerthi's family allowed her the freedom to explore content creation, though they likely couldn't have imagined how successful she would become. This support system became particularly important during the initial phases of her YouTube journey when monetization was uncertain and societal validation for "being a YouTuber" was minimal.

Educational Journey

Keerthi Shrathah completed her schooling in Chennai, though she has not publicly disclosed the names of specific institutions she attended. Her educational path appears to have been conventional through high school, after which she made the decision to pursue her passion for beauty and content creation rather than following traditional higher education routes that many of her peers likely took.

The decision to focus on building a digital career instead of pursuing a conventional college education was likely bold for a young woman in India, where higher education is typically seen as essential for career success. However, Keerthi's choice reflects a growing trend among digitally savvy young Indians who recognize that traditional education paths don't always align with emerging career opportunities in the creator economy. Her real education came from self-learning - studying makeup techniques through online tutorials, understanding video editing software, learning photography basics, and eventually mastering the business skills needed to launch and run Frajaam.

This self-directed educational approach has proven highly successful for Keerthi, demonstrating that passion combined with dedication to continuous learning can create expertise just as valuable as formal credentials. Her ability to teach herself makeup artistry, video production, social media marketing, and business management has enabled her to build a career that provides both creative fulfillment and financial success. Today, she serves as an informal educator herself, teaching thousands of young women makeup skills while inspiring them to pursue entrepreneurial ventures in the digital space.

Keerthi Shrathah's Personal Life & Relationships

Relationship with Ram

Keerthi Shrathah is currently engaged to Ram, a civil engineer who has become a popular digital personality in his own right through their collaborative YouTube channel. The couple announced their engagement through heartfelt posts on Instagram, sharing their joy with millions of followers who had been following their relationship journey through vlogs and social media updates. While they have not publicly announced a wedding date, their engagement has been one of the most celebrated moments among their fanbase.

Ram and Keerthi's relationship represents a modern Indian romance that developed and flourished in the public eye. Unlike traditional Indian couples who keep their relationships private until marriage, Keerthi and Ram have openly shared their journey, creating content around their relationship that ranges from cute couple moments to elaborate pranks. Their openness has resonated particularly well with younger Indian audiences who appreciate seeing healthy, fun relationships portrayed authentically rather than through the idealized lens often presented in traditional media.

The couple's "Ram with Jaanu" YouTube channel has become equally successful as Keerthi's solo channel, featuring prank videos, challenge videos, couple vlogs, and daily life content. Ram's background as a civil engineer provides an interesting contrast to Keerthi's creative profession, and their different perspectives create an engaging dynamic in their content. His comfort in front of the camera and natural comedic timing have made him popular among viewers, with many appreciating how supportive he is of Keerthi's career while building his own digital presence alongside hers.

Lifestyle & Personal Interests

Keerthi Shrathah is known for her vibrant personality that translates both on and off camera. Beyond makeup and beauty, she has a genuine passion for entrepreneurship, which led to the founding of Frajaam. She enjoys traveling, which features prominently in her vlogs, showcasing destinations across India and documenting her experiences for followers. Her travel content often blends beauty and lifestyle elements, showing her getting ready for occasions, trying local products, and exploring regional fashion trends.

Favorite Makeup Brands	MAC, Huda Beauty, Maybelline, Lakme
Favorite Color	Pink, Maroon
Favorite Food	South Indian cuisine, Biryani
Hobbies	Makeup artistry, Vlogging, Traveling, Photography
Favorite Destination	Goa, Dubai, Bali
Pet	Dog named Febby
Favorite Actors	Vijay, Suriya
Inspirations	International beauty gurus, Tamil actresses

A devoted pet parent, Keerthi owns a dog named Febby who frequently appears in her Instagram stories and vlogs. Her love for animals is evident in how she treats Febby as a family member, often creating content around pet care and the joys of having a furry companion. This aspect of her life has endeared her to animal-loving followers and showcases a nurturing side beyond her glamorous on-screen persona.

Keerthi's fashion sense blends traditional Tamil aesthetics with contemporary global trends. She is equally comfortable wearing elegant sarees that celebrate her cultural heritage and casual Western wear for everyday content. Her style evolution has been documented through years of content, showing her growing confidence and refined fashion sensibility. She has a particular fondness for her brand Frajaam's products and frequently incorporates them into her content, practicing what she preaches about supporting homegrown beauty brands. Her motivational tattoo, reading "I can and I will" on the right side of her chest, reflects her determined personality and serves as a reminder of her journey from aspiring creator to successful entrepreneur.

Keerthi Shrathah's Career Journey

YouTube Beginnings & Early Struggles

Keerthi Shrathah started her digital career in 2016 by launching her YouTube channel focused on beauty tutorials, makeup hacks, and product reviews. Her entry into content creation came at a time when YouTube was gaining momentum in India, but Tamil-language beauty content was severely underrepresented. Most beauty influencers at the time were creating content in Hindi or English, leaving a massive gap in the market for Tamil-speaking women who wanted makeup education in their native language.

The early days of Keerthi's YouTube journey were challenging. Like most beginning creators, she faced technical hurdles, including learning video editing, understanding lighting and audio quality, and figuring out the algorithm's preferences. Her initial videos were filmed with basic equipment in her home, using natural lighting and whatever resources she could afford. The production quality improved gradually as her channel grew and she invested earnings back into better cameras, lighting equipment, and editing software.

Career Timeline
2016	Launched "Keerthi Shrathah" YouTube channel with beauty tutorials
2018	Channel gained significant traction; crossed 100K subscribers
2019	Started "Ram with Jaanu" collaborative channel with fiancé
2020	Viral video "Testing out 5-minute crafts hair Hacks" exceeded 2.5M views
2021	Founded Frajaam beauty brand
2022-2025	Expanded brand presence; grew to 1M+ combined subscribers

Building an audience from scratch required immense patience and consistency. Keerthi posted regularly despite initially low view counts, slowly understanding what resonated with her target audience. She focused on affordable makeup tutorials, recognizing that most of her viewers were young women who couldn't afford luxury brands but still wanted to look their best. This approach of making beauty accessible rather than aspirational distinguished her from many influencers who only featured expensive products. Her genuine personality and relatable struggles with makeup application made viewers feel like they were learning from a friend rather than watching a distant celebrity.

Breakthrough & Content Diversification

Keerthi's breakthrough came with her viral video "Testing out 5-minute crafts hair Hacks," which garnered over 2.5 million views and brought significant attention to her channel. This video's success taught her valuable lessons about creating content that balances entertainment with education - viewers wanted to be entertained while learning something useful. The video's format of testing popular internet hacks appealed to curiosity-driven viewers and algorithm preferences, dramatically increasing her channel's visibility.

Following this success, Keerthi strategically diversified her content while maintaining her core beauty focus. She expanded into skincare routines, fashion hauls, product comparisons, makeup challenges, and transformation videos. Each content category targeted slightly different audience segments while keeping her existing subscribers engaged with variety. Her willingness to experiment with trends while maintaining consistency in posting schedule and quality helped sustain growth even as YouTube's algorithm and audience preferences constantly evolved.

The launch of the "Ram with Jaanu" channel marked another significant phase in her career. This collaborative channel with her fiancé, Ram, featured prank videos, couple challenges, daily vlogs, and relationship content that attracted a broader demographic beyond just beauty enthusiasts. The channel's success demonstrated Keerthi's versatility as an entertainer and her understanding that building multiple revenue streams through different content types provides financial stability in the unpredictable creator economy. The couple's chemistry and Ram's natural comedic timing made the channel instantly popular, often garnering views comparable to or exceeding her beauty channel.

Current Status & Industry Recognition

Today, Keerthi Shrathah stands as one of Tamil Nadu's most recognized female digital creators with a combined subscriber base exceeding one million across her channels. Her influence extends beyond YouTube to Instagram, where she commands significant engagement rates and collaborates with major beauty and lifestyle brands for promotional campaigns. Her content consistently generates hundreds of thousands of views, with some videos crossing into millions, demonstrating sustained audience interest and loyalty.

Industry recognition has followed her success, with brands specifically seeking her out for product launches targeted at South Indian markets. Unlike influencers who simply promote products, Keerthi has built credibility through honest reviews and selective partnerships, only endorsing products she genuinely uses and believes in. This integrity has strengthened her relationship with followers who trust her recommendations, making her an extremely valuable partner for brands looking to reach Tamil-speaking consumers authentically.

Her evolution from content creator to entrepreneur with Frajaam represents the ultimate achievement in the influencer career trajectory - building equity in a business she owns rather than solely depending on platform algorithms and brand deals. This transition positions her for long-term financial success beyond her years as an active content creator, demonstrating business acumen that distinguishes her from influencers who remain solely dependent on digital platforms.

Keerthi Shrathah's Net Worth & Financial Success

Keerthi Shrathah has achieved impressive financial success through her diversified digital career. As of 2025, her estimated net worth is $18,000 (₹1.5 crore), making her one of the successful young entrepreneurs in Tamil Nadu's digital creator economy. This wealth has been accumulated through multiple revenue streams, including YouTube ad revenue, brand partnerships, Instagram collaborations, and most significantly, her beauty brand Frajaam.

Net Worth (2025)	$18,000 (₹1.5 crore approx.)
Annual Income	$6,000-$9,000 (₹50-75 lakhs approx.)
Monthly Income	$500-$750 (₹4-6 lakhs approx.)
YouTube Earnings	$180-$360 (₹1.5-3 lakhs per month combined channels)
Instagram Sponsored Post	$240-$600 (₹2-5 lakhs per post)
Brand Collaborations	$1,200-$2,400 (₹10-20 lakhs per campaign)
Frajaam Revenue	Significant contributor to net worth
Other Income Sources	Event appearances, Affiliate marketing, Merchandise

Keerthi's income structure reflects the modern influencer business model, where revenue comes from multiple sources rather than a single employer. Her two YouTube channels - "Keerthi Shrathah" and "Ram with Jaanu" - generate consistent ad revenue based on views, with monthly earnings fluctuating based on content performance and advertiser demand. The Tamil beauty and lifestyle niche, while smaller than Hindi or English markets, commands respectable CPM (cost per thousand impressions) rates, especially for content targeting young, urban Indian women with purchasing power.

Brand partnerships and sponsored content represent a substantial portion of her income. With her established credibility in the beauty space and proven ability to drive product awareness and sales, Keerthi commands premium rates for Instagram posts, YouTube integrations, and comprehensive brand campaigns. Major beauty brands, including both international names like Maybelline and Indian brands like Lakme, have partnered with her for product launches and promotional campaigns specifically targeting South Indian markets where her influence is strongest.

Frajaam & Entrepreneurial Ventures

The founding of Frajaam marks Keerthi's most significant financial and entrepreneurial achievement. As the founder and CEO of this beauty and lifestyle brand, she has created a business asset that generates income independent of her content creation activities. While exact revenue figures for Frajaam are not publicly disclosed, successful influencer-founded beauty brands in India typically generate substantial revenue, especially when backed by the founder's built-in audience and marketing reach.

Frajaam's business model leverages Keerthi's credibility and audience trust to sell beauty and lifestyle products directly to consumers. The brand benefits from minimal traditional marketing expenses since Keerthi promotes products organically through her content, providing authentic testimonials and tutorials that drive sales more effectively than conventional advertising. This integration of content creation and product sales creates a virtuous cycle where her content promotes her brand, and her brand's success further establishes her authority in the beauty space.

Lifestyle & Financial Planning

Keerthi maintains a comfortable middle-class to upper-middle-class lifestyle in Chennai, though she doesn't flaunt excessive luxury, unlike some influencers. Her spending appears focused on investments in her business - quality production equipment, professional photography for brand shoots, inventory for Frajaam, and maintaining the aesthetic quality of her content that keeps audiences engaged. She has mentioned in videos that she believes in reinvesting earnings into her business rather than excessive personal spending, reflecting mature financial thinking.

At 28, Keerthi's net worth of $18,000 (₹1.5 crore) represents strong financial progress for someone who built her career entirely through self-employment in the digital space. Her diversified income sources provide financial stability that many single-platform creators lack, protecting her from algorithm changes or platform policy shifts that could devastate creators dependent on one revenue stream. As Frajaam grows and her influence expands, industry observers expect her net worth to increase significantly over the next few years, potentially reaching much higher levels if her brand achieves the success of similar influencer-founded beauty companies in India.

Keerthi Shrathah's YouTube Channels & Content

Keerthi Shrathah Channel

Keerthi Shrathah's primary YouTube channel, launched in 2016, serves as her main platform for beauty, makeup, and lifestyle content. The channel features a wide range of videos, including detailed makeup tutorials for various occasions, product reviews and comparisons, skincare routines, hairstyling guides, fashion hauls, and transformation videos. Her content style balances education with entertainment, making complex makeup techniques accessible to beginners while offering enough detail to satisfy beauty enthusiasts.

What distinguishes her beauty content is the focus on affordability and accessibility. Many of her most popular videos feature drugstore makeup tutorials, affordable dupes for expensive products, and budget-friendly beauty hacks that resonate with her predominantly young, middle-class audience. She regularly creates content comparing expensive products with affordable alternatives, helping viewers make informed purchasing decisions. This practical approach has built tremendous trust with her audience, who appreciate her honest assessments rather than promoting only luxury products.

The channel's most viral video, "Testing out 5-minute crafts hair Hacks," exemplifies her ability to create trending content that balances education, entertainment, and curiosity. The video's format of testing popular internet trends appeals to viewers' desire to know "does this actually work?" before trying it themselves. This type of practical, experiment-based content performs exceptionally well on YouTube's algorithm while providing genuine value to viewers, explaining why several of her videos have crossed the million-view milestone.

Ram with Jaanu Channel

The "Ram with Jaanu" channel, co-hosted with her fiancé Ram, represents a completely different content genre focused on couple vlogs, prank videos, challenges, and relationship content. Launched in 2019, this channel has become equally popular as her beauty channel, attracting a demographic that includes both her existing followers interested in her personal life and new viewers drawn to couple content. The name "Jaanu" (a Tamil term of endearment meaning "darling") reflects the affectionate, playful dynamic between Keerthi and Ram.

Channel Name	Focus	Content Types	Target Audience
Keerthi Shrathah	Beauty & Lifestyle	Makeup tutorials, product reviews, skincare, fashion	Women 18-35, Tamil speakers
Ram with Jaanu	Couple Content	Pranks, challenges, vlogs, relationship content	Young couples, entertainment seekers

The prank videos on this channel have become particularly popular, featuring elaborate setups where Keerthi and Ram playfully trick each other. These pranks range from harmless jokes like fake surprise gifts to more elaborate scenarios involving friends and family. The authentic reactions and genuine laughter make the content feel spontaneous rather than scripted, which viewers appreciate in an era of increasingly produced influencer content. Their chemistry and Ram's natural comedic timing have made him a star in his own right, with many viewers commenting that they enjoy watching him as much as Keerthi.

Challenge videos on the channel feature popular YouTube trends like "Who Knows Me Better," "Blindfold Makeup Challenge," "24 Hours in a..." and various food challenges. These videos provide insight into their relationship dynamics while delivering entertainment that keeps viewers engaged through their entire duration. The couple's willingness to be vulnerable and show real moments - including arguments and disagreements - rather than portraying a perfect relationship has earned them respect from viewers tired of idealized influencer relationships.

Content Strategy & Posting Schedule

Keerthi maintains a consistent posting schedule across both channels, typically uploading 2-3 videos per week total. Her beauty channel usually gets 1-2 uploads weekly, while Ram with Jaanu posts at least once weekly. This consistency has been crucial to her success, as YouTube's algorithm rewards creators who post regularly and keep audiences returning to their channels. She has mentioned in interviews that content planning and maintaining an upload schedule requires significant discipline and organization, especially while running Frajaam simultaneously.

Her content creation process involves researching trending topics, planning videos based on audience requests and comments, filming multiple videos in dedicated shooting sessions, and working with editors to produce polished final products. The production quality of her videos has improved dramatically since 2016, now featuring professional lighting, multiple camera angles, graphics and text overlays, and polished editing that matches the quality of established beauty influencers while maintaining her authentic personality that first attracted viewers.

Keerthi Shrathah's Physical Appearance & Style

Height	5 feet 5 inches / 165 cm
Weight	143 lbs / 65 kg (approx.)
Body Type	Average, Healthy
Eye Color	Black
Hair Color	Black (natural)
Skin Tone	Wheatish
Distinctive Features	Expressive eyes, warm smile, motivational tattoo
Tattoo	"I can and I will" on right side of chest

Keerthi Shrathah is known for her natural beauty and approachable appearance that makes her relatable to her predominantly South Indian audience. Standing at 5 feet 5 inches (165 cm) and weighing approximately 143 lbs (65 kg), she maintains a healthy physique that she achieves through balanced lifestyle choices rather than extreme diets or fitness regimes. Her naturally black eyes and silky black hair are typical of Tamil women, and she embraces these features rather than conforming to Westernized beauty standards, which has earned her respect from followers who appreciate the representation of South Indian beauty.

One of her most distinctive physical features is her motivational tattoo reading "I can and I will" on the right side of her chest. This tattoo reflects her determined personality and serves as a constant reminder of her journey from aspiring content creator to successful entrepreneur. She has shared in videos that the tattoo was inked during a particularly challenging phase of building her career, representing her commitment to succeeding despite obstacles and doubts from those who didn't understand her unconventional career choice.

Fashion Sense & Style Evolution

Keerthi's fashion sense beautifully blends traditional Tamil aesthetics with contemporary global trends. For formal occasions, cultural events, and festival content, she often wears elegant sarees and traditional South Indian attire like half-sarees (langa voni) and salwar kameez. Her styling of traditional wear showcases her cultural pride while making these outfits look modern and appealing to younger audiences who might otherwise view traditional clothing as outdated. She frequently features saree draping tutorials and traditional makeup looks for festivals, helping preserve cultural practices through her platform.

For everyday content and casual vlogs, Keerthi favors comfortable Western wear, including jeans paired with trendy tops, casual dresses, and athleisure. Her wardrobe choices from brands like Zara, FabIndia, and increasingly her own brand Frajaam, make her style accessible rather than intimidatingly expensive. She has openly discussed shopping at both high-street brands and affordable local stores, demonstrating that style doesn't require excessive spending - a message that resonates strongly with her middle-class audience.

Her makeup style as a makeup artist naturally receives significant attention. She typically favors a full-glam look for videos and events - bold eyes, defined brows, a contoured face, and statement lips. However, she regularly posts "no makeup" selfies and minimal makeup looks, promoting body positivity and realistic beauty standards. This balance between glamorous made-up looks and natural appearances helps followers understand that makeup is a choice and a tool for self-expression rather than a necessity to hide perceived flaws.

Over the years, Keerthi's style has evolved from simple, girl-next-door aesthetics to more polished, sophisticated looks as her career has progressed. This evolution is visible when comparing her early YouTube videos to recent content - improved styling, better understanding of what works for her body type and complexion, and increased confidence in experimenting with bold fashion choices. Yet she has maintained enough of her original approachable aesthetic that long-time followers still feel connected to the person they initially subscribed to, demonstrating smart personal branding that evolves without alienating the core audience.

Frajaam Brand & Entrepreneurship

Founding & Vision

Frajaam is Keerthi Shrathah's beauty and lifestyle brand that she founded and serves as CEO. The brand represents her entrepreneurial vision of creating quality beauty products specifically designed for Indian skin tones and climate conditions at accessible price points. Unlike many influencer brands that simply license names to existing manufacturers, Keerthi has been actively involved in Frajaam's product development, marketing strategy, and brand positioning, treating it as a serious business venture rather than a side project.

The decision to launch Frajaam came from Keerthi's years of experience reviewing hundreds of beauty products and understanding gaps in the Indian market. She recognized that while international brands dominated the premium segment and Indian brands covered the budget segment, there was an opportunity for a mid-range brand offering quality products at reasonable prices with formulations specifically addressing concerns of Indian consumers. Her existing audience provided both market research through their comments and questions, and a built-in customer base ready to support her brand.

Product Range & Market Position

Frajaam's product range focuses on beauty and lifestyle essentials, including makeup products, skincare items, beauty tools, and accessories. The brand emphasizes quality ingredients, cruelty-free formulations, and products that work well in Indian climatic conditions - particularly important for South Indian customers dealing with humid weather that can challenge makeup longevity. Each product launch is carefully planned and promoted through Keerthi's social media channels, where she demonstrates product usage and shares honest feedback.

The brand's market position targets young, urban Indian women aged 18-35 who are beauty-conscious but budget-aware. This demographic appreciates quality but can't afford exclusively premium products, making Frajaam's mid-range pricing strategy ideal. The brand competes with established Indian beauty brands like Sugar, MyGlamm, and Nykaa Cosmetics while leveraging Keerthi's personal credibility and direct connection with customers that corporate brands can't replicate.

Business Strategy & Growth

Frajaam's business strategy cleverly integrates with Keerthi's content creation, creating synergies that benefit both ventures. New product launches are announced through her YouTube videos and Instagram posts, generating immediate awareness among her combined audience of over a million followers. Tutorial videos featuring Frajaam products provide authentic demonstrations that drive conversions more effectively than traditional advertising. Customer testimonials and reviews are encouraged and shared, building social proof that attracts new customers.

The brand primarily operates through e-commerce, selling products via its website and potentially through online marketplaces like Amazon and Nykaa. This digital-first approach minimizes overhead costs associated with physical retail while allowing nationwide reach. As the brand grows, there may be opportunities for retail partnerships, but the current online focus aligns with how Keerthi's audience already shops and allows better control over customer experience and brand presentation.

Keerthi's role as both founder and primary marketer provides Frajaam with advantages that traditional beauty brands lack. Her authentic relationship with customers, ability to receive and respond to feedback directly, and credibility built over years of honest product reviews make Frajaam more than just another influencer brand - it's a business built on genuine expertise and community trust. As Indian consumers increasingly support homegrown brands and value authenticity over celebrity endorsements, Frajaam is well-positioned for continued growth in India's rapidly expanding beauty market.

Keerthi Shrathah's Latest Projects & Updates 2025

Current Projects

Currently, Keerthi Shrathah is focused on expanding Frajaam's product range while continuing to create consistent content across both YouTube channels. In 2025, she has been teasing new product launches on her social media, suggesting that Frajaam is entering new product categories beyond its current offerings. These expansions represent significant business growth and demonstrate her commitment to building Frajaam into a major player in India's beauty industry.

On the content front, Keerthi has been experimenting with longer-form content, including detailed "Get Ready With Me" videos, day-in-the-life vlogs, and more personal storytelling that goes deeper than her typical tutorials. This shift toward longer, more personal content reflects broader YouTube trends where audiences are seeking deeper connections with creators. Her engagement with wedding planning content has also increased as her marriage to Ram approaches, giving followers an inside look at traditional Tamil wedding preparations with modern twists.

Project	Type	Status	Timeline
Frajaam Product Expansion	Business	Active Development	2025
Wedding Planning Content	YouTube Series	Ongoing	2025
Instagram Reels Strategy	Social Media	Active	Ongoing
Brand Collaborations	Partnerships	Multiple Active Campaigns	2025

Recent News & Industry Updates

Recent industry buzz around Keerthi focuses on her success as one of Tamil Nadu's top female digital entrepreneurs. Business publications and digital media outlets have featured her story as an example of successful influencer-to-entrepreneur transitions, particularly highlighting how she built a business around her expertise rather than just leveraging fame. Her journey is increasingly cited in discussions about the creator economy in regional Indian languages, demonstrating that success isn't limited to English or Hindi content creators.

On social media, Keerthi's Instagram Reels have been gaining significant traction, with several achieving viral status and crossing millions of views. Her quick beauty tips, transformation Reels, and couple content with Ram perform particularly well on the platform, helping her reach audiences beyond her core YouTube subscriber base. This cross-platform success demonstrates her adaptability to changing social media landscapes where short-form video increasingly dominates engagement.

Looking ahead, Keerthi appears to be positioning herself for long-term sustainability rather than chasing short-term viral success. Her focus on building Frajaam, maintaining consistent content quality, and diversifying across platforms suggests strategic thinking about career longevity in the unpredictable influencer space. Industry observers expect her to continue growing her influence and business empire, potentially expanding Frajaam internationally or launching additional business ventures as her expertise and capital grow.

Keerthi Shrathah's Challenges & Growth

Keerthi Shrathah has maintained a largely controversy-free public image throughout her career, which is noteworthy in the often-dramatic world of influencer culture. Her professional conduct, authentic personality, and focus on content quality rather than manufactured drama have helped her avoid the scandals that have derailed many digital creators' careers. This clean reputation makes her attractive for brand partnerships and allows her to position Frajaam as a trustworthy, family-friendly brand.

Professional Challenges

The primary challenges Keerthi has faced are structural rather than personal. As a Tamil content creator, she operates in a smaller market compared to Hindi or English creators, which limits her potential audience size and consequently affects sponsorship rates and growth potential. While Tamil Nadu has a population of over 70 million and Tamil is spoken by over 80 million people globally, the Tamil digital content market remains smaller than North Indian markets, creating a ceiling on growth that Hindi creators don't face.

Another significant challenge has been the saturation of the beauty influencer space. When Keerthi started in 2016, the field was relatively open, but by 2020, thousands of beauty creators were competing for the same audiences and brand partnerships. Staying relevant required continuous innovation in content, platform diversification, and ultimately, the entrepreneurial move of launching Frajaam to create independent income sources beyond algorithm-dependent social media platforms.

The technical challenges of running two active YouTube channels while managing a business have also tested her time management and organizational skills. Content creation, video editing, social media management, business operations, brand partnerships, and personal life all demand attention, requiring her to build a team and delegate responsibilities she initially handled alone. This transition from solo creator to team leader represents a growth challenge many successful influencers face but not all navigate successfully.

Personal Growth & Resilience

Keerthi has spoken occasionally about the pressure of constant public visibility and the need to maintain certain standards of appearance and lifestyle that followers expect. The mental health challenges affecting many influencers - burnout, comparison to others, pressure to constantly create - are real issues she has had to navigate. Her approach of occasionally posting no-makeup selfies and taking short breaks when needed demonstrates awareness of these challenges and commitment to sustainable career practices.

As a young woman entrepreneur in India, Keerthi likely faces skepticism and challenges that male entrepreneurs don't encounter. The Indian business world, while increasingly welcoming female founders, still harbors biases that can make fundraising, vendor negotiations, and industry recognition more difficult for women. Her success with Frajaam despite these obstacles demonstrates determination and business capability that extends beyond her social media skills.

Currently, Keerthi's reputation remains strong, built on years of consistent, honest content and ethical business practices. Her ability to grow her career while avoiding controversies, maintaining authentic relationships with followers, and building a legitimate business positions her for continued success. The challenges she has overcome have made her more resilient and business-savvy, qualities that will serve her well as she navigates the next phases of her career and personal life, including marriage and potential motherhood.

Keerthi Shrathah's Interesting Facts & Trivia

Here are some fascinating and lesser-known facts about Keerthi Shrathah that showcase her unique personality and journey:

• Keerthi is the founder and CEO of Frajaam, making her one of the youngest female entrepreneurs in Tamil Nadu's beauty industry at just 28 years old.
• Her viral video "Testing out 5-minute crafts hair Hacks" has garnered over 2.5 million views, making it one of the most-watched Tamil beauty hack videos on YouTube.
• She has a beloved dog named Febby who frequently appears in her Instagram stories and vlogs, and she considers herself a devoted dog mom.
• Keerthi's motivational tattoo, "I can and I will", on the right side of her chest was inked during a challenging period in her career as a reminder to stay determined.
• She started her YouTube journey in 2016 with basic equipment and filmed videos using natural lighting in her home before being able to afford professional gear.
• Keerthi met her fiancé Ram, a civil engineer, through mutual friends, and their relationship blossomed into a partnership that extended to their successful collaborative YouTube channel.
• She is fluent in Tamil, English, and understands Hindi, which allows her to connect with broader Indian audiences despite primarily creating Tamil content.
• Her zodiac sign is Gemini, and she often jokes that her dual nature as both a beauty guru and prank enthusiast reflects typical Gemini characteristics.
• Keerthi never attended formal makeup artist training or beauty school - she is entirely self-taught through watching international tutorials and extensive practice.
• She maintains a separate private Instagram account for close friends and family, understanding the importance of boundaries between public and private life.
• Her first payment from YouTube was relatively small, but she used it to buy a gift for her mother to thank her for supporting her unconventional career choice.
• Keerthi has stated in interviews that her dream collaboration would be with international beauty influencer Huda Kattan, founder of Huda Beauty, whom she considers a major inspiration.
• She drinks at least 3 liters of water daily and credits this habit for her clear skin, often emphasizing that skincare starts with basic healthy habits before expensive products.
• Despite her success in the beauty industry, Keerthi has admitted she doesn't wear makeup most days when not filming, preferring a natural look in her daily life.
• She plans to expand Frajaam internationally, particularly targeting Tamil diaspora communities in countries like Singapore, Malaysia, the UAE, and the United States.

Keerthi Shrathah's Social Media & Fan Following

Keerthi Shrathah has built a massive and highly engaged social media presence across multiple platforms, making her one of Tamil Nadu's most influential digital creators. Her multi-platform strategy ensures she reaches audiences wherever they consume content, from long-form YouTube videos to quick Instagram Reels to conversational Twitter updates. This omnipresence keeps her consistently visible and relevant in the fast-paced world of social media.

Platform	Handle	Followers/Subscribers	Content Type
YouTube (Main)	Keerthi Shrathah	600K+ subscribers	Beauty tutorials, product reviews, makeup hacks, lifestyle
YouTube (Couple)	Ram with Jaanu	500K+ subscribers	Couple vlogs, pranks, challenges, daily life
Instagram	@keerthishrathah	800K+ followers	Fashion, beauty, lifestyle, Reels, stories, brand collaborations
Facebook	Keerthi Shrathah	200K+ likes	Video shares, updates, community engagement
Twitter	@KeerthiShrathah	50K+ followers	Quick updates, engagement, brand announcements

Keerthi's Instagram serves as her most versatile platform, where she posts curated feed photos showcasing fashion and beauty looks, creates engaging Reels that often go viral, shares behind-the-scenes content through Stories, and announces Frajaam product launches and promotions. Her Instagram aesthetic balances polished, professional content with authentic, relatable moments, making her feed visually appealing while maintaining the personal connection that built her following. The platform's shopping features allow her to tag Frajaam products directly, creating seamless paths from content to purchase.

Her YouTube channels remain her primary content platforms, with the combined subscriber base exceeding one million. The beauty channel uploads consistently receive tens of thousands of views within days of posting, with popular videos crossing hundreds of thousands or even millions of views. The "Ram with Jaanu" channel has developed its own loyal audience, some of whom may not have originally followed Keerthi's beauty content but were attracted to the couple's dynamic and entertaining prank videos.

Keerthi's engagement rates are notably high across platforms, with posts consistently generating thousands of likes and hundreds of comments within hours. She makes efforts to respond to comments and messages when possible, maintaining the accessible persona that initially attracted followers. This engagement extends to conducting polls, Q&A sessions, and asking for content suggestions, making followers feel heard and valued rather than just passive consumers.

The demographic of her followers skews young and predominantly female, with the majority aged 18-30 years old. Her audience is primarily from Tamil Nadu and other South Indian states, though she has followers across India and among Tamil diaspora communities worldwide. This concentrated geographic and linguistic demographic makes her extremely valuable for brands targeting South Indian markets, as she delivers access to a specific, engaged audience that's difficult to reach through traditional advertising.

Her social media strategy demonstrates a sophisticated understanding of each platform's unique characteristics and audience behaviors. Long, detailed tutorials live on YouTube where viewers have patience for 15-20 minute videos. Quick tips and transformations go on Instagram Reels. Personal updates and engagement happen on Instagram Stories. Product announcements appear across all platforms for maximum reach. This tailored approach maximizes the effectiveness of her content across different platforms rather than simply cross-posting identical content everywhere.

Frequently Asked Questions About Keerthi Shrathah

Personal Information

What is Keerthi Shrathah's real age and birth date?

Keerthi Shrathah was born on 28 May 1997 and is currently 28 years old as of 2025. She celebrates her birthday every year on May 28th, often sharing special content or hosting giveaways for her followers on this day.

What is Keerthi Shrathah's height and weight?

Keerthi Shrathah stands 5 feet 5 inches (165 cm) tall and weighs approximately 143 lbs (65 kg). She maintains a healthy lifestyle through balanced eating and staying active rather than following extreme diets or fitness regimes.

Is Keerthi Shrathah married?

No, Keerthi Shrathah is currently engaged to Ram, a civil engineer and fellow YouTuber. They announced their engagement through Instagram and co-host the popular YouTube channel "Ram with Jaanu." While they have not publicly disclosed a wedding date, they regularly share wedding planning content with their followers.

Who is Ram from Ram with Jaanu?

Ram is Keerthi Shrathah's fiancé and co-creator of the "Ram with Jaanu" YouTube channel. He is a civil engineer by profession who became a popular digital personality through their collaborative content. His natural comedic timing and chemistry with Keerthi have made him beloved by their combined audience.

Where is Keerthi Shrathah from?

Keerthi Shrathah was born and raised in Chennai, Tamil Nadu, India, where she continues to reside. Chennai's cosmopolitan environment and position as a cultural and media hub for Tamil content helped shape her career opportunities and connection to Tamil-speaking audiences.

What is Keerthi Shrathah's zodiac sign?

Born on May 28th, Keerthi Shrathah's zodiac sign is Gemini. She occasionally references typical Gemini traits like adaptability and dual interests when discussing her career spanning both beauty content and entertainment vlogs.

Career & Professional Life

How did Keerthi Shrathah start her YouTube career?

Keerthi Shrathah started her YouTube career in 2016 by creating beauty tutorials and makeup content in Tamil. She identified a gap in the market for Tamil-language beauty education and began posting videos filmed with basic equipment in her home, gradually building an audience through consistent content and honest product reviews.

What are Keerthi Shrathah's YouTube channels?

Keerthi runs two YouTube channels: "Keerthi Shrathah", featuring beauty, makeup, and lifestyle content with 600K+ subscribers, and "Ram with Jaanu", which she co-hosts with her fiancé Ram, featuring couple vlogs, pranks, and challenges with 500K+ subscribers. Both channels have contributed to her combined audience of over 1 million subscribers.

What is Keerthi Shrathah's most viral video?

Keerthi's most viral video is "Testing out 5-minute crafts hair Hacks," which has garnered over 2.5 million views. The video's success came from its format of testing popular internet beauty hacks, satisfying viewer curiosity while providing entertainment and practical information.

What is Frajaam?

Frajaam is a beauty and lifestyle brand founded and owned by Keerthi Shrathah, where she serves as CEO. The brand offers beauty products, skincare items, and accessories specifically designed for Indian consumers at accessible price points. Frajaam represents Keerthi's transition from influencer to entrepreneur, creating a business independent of social media platforms.

How much does Keerthi Shrathah charge for brand collaborations?

While exact figures vary based on campaign scope, Keerthi Shrathah reportedly charges $240-$600 (₹2-5 lakhs) per Instagram sponsored post and $1,200-$2,400 (₹10-20 lakhs) for comprehensive brand campaigns including multiple YouTube integrations and social media promotions. Her rates reflect her strong engagement rates and influence in the Tamil market.

Financial & Lifestyle

What is Keerthi Shrathah's net worth in 2025?

As of 2025, Keerthi Shrathah's estimated net worth is $18,000 (₹1.5 crore), earned through YouTube ad revenue, brand partnerships, Instagram collaborations, and most significantly, her beauty brand Frajaam. Her diversified income sources provide financial stability beyond single-platform dependence.

What is Keerthi Shrathah's monthly and annual income?

Keerthi Shrathah's estimated monthly income ranges from $500-$750 (₹4-6 lakhs), translating to an annual income of approximately $6,000-$9,000 (₹50-75 lakhs). These figures fluctuate based on content performance, brand deals, and Frajaam sales, with income generally growing year-over-year as her businesses expand.

How does Keerthi Shrathah make money?

Keerthi earns money through multiple streams: YouTube ad revenue from her two channels, Instagram sponsored posts and brand collaborations, profits from her beauty brand Frajaam, affiliate marketing commissions, event appearances, and potentially merchandise sales. This diversification provides financial security and protects against algorithm changes on any single platform.

What brands has Keerthi Shrathah collaborated with?

Keerthi has collaborated with major beauty and lifestyle brands, including Maybelline, Lakme, Nykaa, various fashion brands, and lifestyle companies targeting South Indian markets. She is selective about partnerships, preferring to promote products she genuinely uses and believes in to maintain credibility with her audience.

Personal Interests & Facts

Does Keerthi Shrathah have any tattoos?

Yes, Keerthi Shrathah has one tattoo reading "I can and I will" on the right side of her chest. She got this motivational tattoo during a challenging period in her career as a permanent reminder to stay determined and believe in herself despite obstacles.

Does Keerthi Shrathah have any pets?

Yes, Keerthi Shrathah has a dog named Febby who frequently appears in her Instagram stories and vlogs. She is a devoted dog lover and often shares content about pet care and the joys of having a furry companion, which resonates with her animal-loving followers.

What are Keerthi Shrathah's hobbies?

Keerthi's hobbies include makeup artistry (which became her profession), vlogging and content creation, traveling to new destinations, photography for both personal enjoyment and professional content, and spending quality time with her fiancé Ram and pet Febby. She also enjoys exploring new beauty products and experimenting with different makeup looks.

What are Keerthi Shrathah's favorite makeup brands?

Keerthi frequently uses and recommends brands like MAC, Huda Beauty, Maybelline, and Lakme in her tutorials. She balances luxury products with affordable drugstore options, showing followers that great makeup results don't always require expensive products. She also prominently features her own brand, Frajaam, in her content.

Did Keerthi Shrathah go to beauty school?

No, Keerthi Shrathah is entirely self-taught in makeup artistry. She learned through watching international beauty tutorials, extensive practice, and years of experimentation. Her success demonstrates that formal training isn't always necessary when combined with dedication, natural talent, and a willingness to continuously learn.

Social Media & Public Life

What is Keerthi Shrathah's Instagram username?

Keerthi Shrathah's official Instagram handle is @keerthishrathah, where she has over 800,000 followers. This is her most active platform for daily updates, fashion content, Reels, brand collaborations, and behind-the-scenes glimpses of her life and work.

How many subscribers does Keerthi Shrathah have on YouTube?

Keerthi Shrathah has a combined subscriber base of over 1 million across her two YouTube channels - approximately 600,000+ on her main beauty channel "Keerthi Shrathah" and 500,000+ on her collaborative couple channel "Ram with Jaanu." Both channels continue to grow steadily.

How often does Keerthi Shrathah post videos?

Keerthi maintains a consistent posting schedule of 2-3 videos per week across both channels. Her beauty channel typically receives 1-2 uploads weekly, while "Ram with Jaanu" posts at least once weekly. This consistency has been crucial to her sustained success on YouTube's algorithm.

Does Keerthi Shrathah respond to fan messages?

Keerthi makes efforts to engage with her fans through responding to comments on her posts, conducting Q&A sessions on Instagram stories, and occasionally replying to direct messages when time permits. She also considers follower suggestions for video topics, making her audience feel heard and valued.

Has Keerthi Shrathah faced any controversies?

Keerthi Shrathah has maintained a largely controversy-free public image throughout her career. She has avoided the scandals and drama that often affect influencers by maintaining professional conduct, creating authentic content, and focusing on building her brand rather than engaging in attention-seeking behavior.

Business & Entrepreneurship

When did Keerthi Shrathah start Frajaam?

Keerthi Shrathah founded Frajaam in 2021 after years of building her expertise and audience in the beauty space. The brand represents her entrepreneurial vision of creating quality beauty products specifically for Indian consumers at accessible price points, backed by her credibility and direct connection to customers.

Where can I buy Frajaam products?

Frajaam products are primarily available through the brand's official website and potentially through major e-commerce platforms like Amazon and Nykaa. The digital-first approach allows nationwide reach while maintaining control over customer experience and brand presentation.

What does Frajaam sell?

Frajaam offers a range of beauty and lifestyle products, including makeup items, skincare products, beauty tools, and accessories. The brand focuses on quality formulations suitable for Indian skin tones and climate conditions, with products that address specific concerns of the South Indian market where Keerthi's influence is strongest.

How successful is Frajaam?

While exact revenue figures aren't publicly disclosed, Frajaam appears to be a successful venture based on Keerthi's continued investment in expanding the product range and the positive customer reviews shared on social media. The brand benefits from Keerthi's built-in audience and her authentic promotion through her content, providing advantages that traditional beauty brands can't replicate.

Does Keerthi Shrathah have any other business ventures?

Currently, Frajaam is Keerthi's primary business venture outside of her content creation. However, given her entrepreneurial mindset and growing business acumen, she may explore additional ventures in the future, potentially in complementary areas like fashion, lifestyle products, or even educational courses for aspiring content creators.

Future Plans

When is Keerthi Shrathah getting married?

While Keerthi Shrathah is engaged to Ram and they regularly share wedding planning content, they have not publicly announced a specific wedding date as of 2025. Followers eagerly await the announcement and expect extensive wedding coverage given the couple's content-sharing style.

Does Keerthi Shrathah plan to expand internationally?

Keerthi has expressed interest in expanding Frajaam internationally, particularly targeting Tamil diaspora communities in countries like Singapore, Malaysia, the UAE, and the United States. Such expansion would represent significant business growth and establish her as a truly international beauty entrepreneur from India.

Will Keerthi Shrathah continue YouTube after marriage?

Based on her statements and continued content creation, Keerthi appears committed to continuing her YouTube career and business ventures after marriage. Many successful Indian female content creators have successfully balanced marriage and career, and Keerthi's partnership with Ram in content creation suggests their marriage will support rather than hinder her professional pursuits.

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